Sania Maskatiya showcase a New Brand.

               Sania Maskatiya Logo

                                                  Press Release
Sania Maskatiya to showcase a brand new luxury/pret collection,‘Kuamka: Awakening’

[Lahore, Saturday 05th April 2014]: Hot of the runway with their acclaimed ‘Dancing Dolls’ capsule collection showcased in February 2014 in Karachi, the Sania Maskatiya team introduces a complete collection, “Kuamka: Awakening”, on Day 1 of PFDC Sunsilk Fashion Week, Thursday 10th of April 2014. With this collection, the brand also debuts a capsule

For ‘Kuamka: Awakening’, the Sania Maskatiya design team draw inspirations from the spirit of Africa through the use of African geometry, aesthetics, culture and landscape to capture a continental awakening. With signature custom designed Sania Maskatiya prints, the collection is based in a variety of fabrics including crepes, chamois and organza with sequined embellishments and structured cuts. The collection harnesses the raw energy, resilience and beauty of the African continent and embarks on a journey filled with vibrant colours, vivid earthy Speaking about her collection for PFDC Sunsilk Fashion Week, Sania Maskatiya said “Designing a new collection is always an exciting experience. It gives us the chance to experiment and implement new ideas; the process of seeing ones thoughts manifest into reality within a collection is always enthralling. I am particularly looking forward to our PSFW showcase as we bring our menswear to the ramp, which we have been designing and retailing at our stores since we launched as a brand, but have not until now, brought it onto the ramp.” Sania Maskatiya’s signature aesthetic is a balance between elegance, comfort and practicality, with designs that often take imaginative inspirations, manifest across three main lines including prêt a porter, diffusion wear and haute couture, for women of all ages along with select menswear. The Sania Maskatiya design house uses only pure fabrics cut and draped in a range of silhouettes creating versatile looks across all their fashion lines. The brand currently retails across three standalone store in Pakistan of which two are in Karachi with one in Lahore. The  label is also available across select multi brand boutiques across Pakistan and internationally.

Sania Maskatiya will soon be available to retail online at its own dedicated e-commerce site.

For more information on the brand please log on the official page for details:

https://www.facebook.com/SaniaMaskatiya

at PFDC Sunsilk Fashion Week, April 2014!

For further press and publicity queries please contact Osman Rehman: osmanrehman@lotuspk.com or on 03008435566

Marking Post Event Report

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Introducing Markings Distribution with the launch of ‘Rebel Angel’:
A Monograph on the works of the late painter, graffiti artist, activist and muralist  Asim Butt

[Karachi: 6th April 2014] Rebel Angel is a monograph on the works of the late painter, graffiti artist, activist and muralist Asim Butt, which encompasses the prolific body of work that he produced during his career, cut short by an early death at the age of 32.

The monograph reveals Asim Butt’s relentless exploration of existential paradoxes and his thoughtful enquiry into the psychological conditions of the human mind, portrayed in terms of the convulsive and the ruptured as was his  more natural view of the world. It explores his work as much as his persona as a troubled soul and adoring friend.

Rebel Angel has been edited by Nafisa Rizvi, with Layout and Art Direction by the Design Team at PeacheNiche and Photography by Arif Mahmood and Mahwish Rizvi at Markings Publishing. The monograph further includes essays  about Asim Butt as contributed by leading art and literary personalities such as Naiza Khan, Raza Rumi, H.M. Naqvi, Zain Ahmed, Saira Irshad Khan and Arif Mahmood. Rebel Angel was introduced on 5th Karachi through a ceremony which also marked the launch of Markings Distribution.

The launch was opened with an introduction by Abid Butt, late Asim Butt’s brother, who spoke briefly about Asim Butt’s work. This was followed by an address by Tuba Arshad, Creative Manager at Markings. Renowned art critic Marjorie Hussain also spoke at the occasion highlighting the life and work of Asim Butt. The event concluded with an auction of art pieces by Asim Butt. The event was attended by art enthusiasts, collectors and members of the media alike. Public Relations for the event was handled by Lotus. Speaking about the monograph, mother of the late Asim Butt, Amna Zahid said; “The monograph collates the main body of Asim Butt’s artistic works to preserve his profound legacy of ideas and emotions. This volume is a record of Asim’s personal struggles and soulful reactions, as he tried to find sense and order in a world that seemed to know neither. Asim Butt was thirty two years of age at the time of his death, yet during this brief passage he touched countless hearts with his spirit and generosity. This monograph, we believe, should inspire both regret and comfort.

Regret, that a talent so admirable was lost too soon and Comfort in the fact that his best works are before us to appreciate in perpetuity. May he continue to shine always, in these pages and beyond.”

“This book has been a gratifying labour of love in the true sense of the term as every person involved in its publication was known to Asim Butt, some more closely than others. Yet these are not just personal perspectives and the endeavour of this book is to offer a larger audience an insight into the unique artist, writer and practitioner that he was. For the individual memories and anecdotes associated with Butt, his friends and family live to tell them, but for now, this book is a comprehensive collation of his works that never seem to grow stale, no matter how much time passes or how often we view them.” said Editor Nafisa Rizvi.

Markings was founded in 2010 by Kiran Aman, with a vision to build a platform that nurtures creativity and diversity. To further this goal, the company now launches Markings Distribution, which will focus on quality distribution of  unique global and local titles. It will be advised by Mehreen Rizvi-Khursheed as a specialist consultant, who is a leading figure in South Asian and Middle Eastern Art having been Head of these departments at Sothebys (1992-2002) and Bonhams auctioneers (2003-2013). She also serves on the Tate Museum’s acquisition committee for South Asian Art (SAAC). Markings Distributions aim to provide the Pakistani market with significant titles in the Arts and make publications of Pakistani art available to a wider global public through Amazon. Rebel Angel is Marking

Distribution’s first project.  ‘Rebel Angel’ is currently available to purchase for PKR 5,000 at leading book stores across Pakistan. All proceeds from the book sales will be donated to The Asim Butt Trust – a not-for-profit organization dedicated to helping the under-served achieve their dream. The Asim Butt Trust is also currently holding an online auction for a selection of some of the late artists’ most coveted works at http://www.asimbutt.pk.

For more information, please visit: http://www.markings.com.pk, http://www.facebook.com/markingspk
Book Credits:
Rebel Angel: First published in Pakistan in 2014
Editor: Nafisa Rizvi

Layout and Art Direction: Design Team at PeacheNiche
Photography: Arif Mahmood, Mahwish Rizvi at Markings Publishing
Distributed by: Markings Distribution

For further press and publicity queries please contact Zubair Mallick, zubairmallick@lotuspk.com, + 92 302848 99 44
April 2014 at Canvas Gallery,

PDFC Sunsilk Fashion Week 10-13th April

PFDC Sunsilk Fashion Week 2014 [F]

Seventh Consecutive PFDC Sunsilk Fashion Week 2014:

 

Announcing Corporate Partnerships, Participating Designers, Textile Houses and High-Street Brands!

 [Lahore: 07th April 2014] In the lead up to the 7th PFDC Sunsilk Fashion Week [#PSFW] being held from the 10 – 13th of April 2014, the Pakistan Fashion Design Council reveal their participating designers, textile houses and high-street brand list along with information on their corporate synergies.

Indeed the 7th PFDC Sunsilk Fashion Week marks the tenth fashion week platform initiated by the Pakistan Fashion Design Council [with seven weeks of pret-a-porter and three of bridal fashion] and is a direct manifestation of the Council’s commitment to sustainability, structure and discipline with the business of fashion and the facilitation of Pakistan’s retail industry.

To this end, as announced earlier this February 2014, with their 7th consecutive prêt-a-porter Fashion Week, the PFDC Sunsilk Fashion Week 2014 teams continue and further their commitment to 3 distinct platforms within PSFW with separate showcases by Luxury/Prèt designers, High-Street brands and Textile Houses over a period of 4 days, defining and presenting trends for 2014, focusing specifically on the regions’ long hot summer months. Also in continuation of their spirit of promoting brand accessibility, the PFDC have invited all participating brands and designers at PSFW to create a dedicated stall space at the PFDC’s popular state of the art exhibition area, within the main runway show venue.

 During PFDC Sunsilk Fashion Week, expect Luxury Prèt collections at PFDC Sunsilk Fashion Week 2014 from Akif Mahmood, Ali Xeeshan Theater Studio, Body Focus Museum, Deepak Perwani, Élan, Fahad Hussayn, House of Arsalan Iqbal, HSY, Karma – Pink, Khaadi Khaas, Maria B., Mohsin Ali by Libas, Muse, Nickie Nina, Nida Azwer, Republic by Omar Farooq, Rizwan Beyg, Saira Shakira, Sania Maskatiya, Shehla Chatoor, Teena by Hina Butt and Zara Shahjahan. In collaboration with Bank Alfalah, the PFDC will also be presenting the Rising Talent showcase comprising of 5 emerging designers. Indeed Bank Alfalah’s patronage of the PFDC has grown from being a permanent banking partner to now working with the PFDC to nurture an entire generation of Pakistan’s emerging design talent, through this showcase. The PFDC also collaborates with the United Nations this year for a unique project as manifest in their collaborative showcase, “PFDC for Women Empowerment with UN”, where a panel of designers across Pakistan were invited to design and produce an indigenous version of the world’s most universally worn apparel, the T–Shirt, engaging regional craft in the form of colours, embellishments and embroideries. The T-Shirts showcased at PSFW will later be auctioned in Islamabad by the United Nations and the PFDC, whose common and long-term goal is to raise awareness of the need to empower women from rural areas.

 In addition to the aforementioned showcases, the PFDC expands on popular demand their High-Street show platform to 3 days of afternoon High-Street shows featuring: Arooj Ahmed, Bareeze Man, BeachTree, Chenone’s Pareesa by Sahar Atif, Generation, Gul Ahmed, Ittehad, Kayseria Pret, MK Nation and Roodaba Omar, highlighting contemporary affordable ready-to-wear apparel. Day 4 of the afternoon shows will comprise of Textile Mill Voile shows featuring: Five Star Textile Limited, Lakhany Silk Mills, Nimsay Redefining Style by Nimra Textile and Warda Prints.

 Speaking about the PFDC Sunsilk Fashion Week platform, Chairperson of the Executive Committee of the PFDC, Sehyr Saigol said: “As we approach the 10th iteration of our critically acclaimed fashion weeks, the PFDC shifts gears, bringing the momentum inwards, recognizing the even greater need to work with brands to build market access and visibility within Pakistan. To this end we embrace an approach that focuses on building and institutionalizing the strength of designers and brands through national retail prowess and accessibility. To further this, the PFDC institutes a clear mandate on designer accessibility, not accepting any applications from established brands to participate at the PSFW show platform unless they demonstrate a visible commitment to retail presence and accessibility. In this same spirit, we are proud to have pioneered the concept of multi brand High Street retail with our PFDC High Street store, and what is even more significant, is its growth in the last year alone. At the PSFW, we now have 3 dedicated show days for High Street brands. We also work very closely with all of our emerging designers and several mainstream brands, to help hone their collections for the runway and retail alike. The idea is to help more established brands grow their markets and access and to also introduce entirely new talent to the industry – the PFDC pioneered the entire concept of a new designer program precisely to work closely with burgeoning talent in the country and then provide such talent the production and retail support through the PFDC’s own stores. We are fortunate to have such committed sponsors and partners for the work we do at the PFDC, which gives us the flexibility and impetus to continue to grow our fashion week platforms.”

 “The PFDC Sunsilk Fashion Week is a key annual event for Unilever and provides us a great opportunity to take contemporary fashion into the homes of the Pakistani consumers. We recognize that Pakistan’s Fashion industry is now a major player in contributing to the development journey of this country and we are delighted that our brand Sunsilk is a part of such a fantastic effort. We are a company that believes in doing well by doing good and that is why our brands have stood the test of time and are household names today. Sunsilk is one of our many brands that are loved by the people in this country. I wish this event all the best and I am sure it is going to be a greater success.” said Asanga Ranasinghe, VP Home and Personal Care for Unilever Pakistan.

Indeed the success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities. In this spirit, this year the PFDC welcomes new sponsors, Abbas Carpets, one of Pakistan’s most influential carpet producers and exporters, now entering national retail through this platform, whose design ethos captures the opulent heritage of handmade rugs through an innovative infusion of vintage and nouveau concepts. Indeed the synergy between Abbas Carpets and the PFDC is borne through their common vision of encapsulating and projecting a creative and design led aesthetic and business ethos. Also new to PSFW is the national carrier PIA, as special handling and travel partner. In continuation of their support for the platform, Magnum returns to PSFW for a second consecutive year with their popular custom made ice cream bar, Magnum Pleasure Spot, along with Diet Pepsi as the official beverage partner and Fed Ex – GSP Pakistan Gerry’s International as the official logistics partner, offering the PFDC a special arrangement for international designer consignments. Title sponsors Sunsilk also extend their patronage at Red Carpet sponsors will also be hosting an exclusive Sunsilk ‘Guess the Bottle’ Lounge.

PFDC Sunsilk Fashion Week 2014 will be styled by the creative teams at Nabila’s and NGENTS. Show production and choreography is by HSY Events, front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly with all media management by Lotus Client Management & Public Relations.

 For more information and to live stream each show, logon to: http://www.pfdc.org/ and http://www.facebook.com/PFDCOfficial or follow the PFDC on twitter: https://twitter.com/PFDCOfficial.


 

Aqua Haze e-hookah Cocoa Mist Flavor

Aqua Haze e-hookah are deliciously flavored e-hookah’s available in variety of flavors. This flavor might sounds like a mystery but, actually, it’s pretty self-explanatory.

It’s kind of like chocolate ice cream squished an e- hookah  instead of a sundae glass.

This flavor of Aqua Haze cocoa mist e-hookah  is often described as smoking a chocolate chip ice-cream.

Aqua Haze cocoa mist e-hookah is my new all day favorite vape!!  Just enough tobacco, and just enough cocoa to make it smooth! I’ve had many people ask what flavor I’m smoking that they can vape too, as the aroma is amazing, and for everyone. Aqua Haze e-hookah cocoa mist has become my all time favorite.

Cocoa mist e-hookah will make your taste buds salivate at first whiff.  This flavor reminds us of chocolate chip ice cream.

HOPSCOTHC launched first store in Lahore

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POST EVENT

    Kidswear brand Hopscotch launched with a flagship store in Lahore!

[Lahore, 4th April 2014]: Hopscotch, a new Western kidswear label for boys and girls aged between 0-5, launched their first store in Lahore on 4th
Galleria. Drawing from the playfulness of the popular ‘hopping’ childhood game and inspired by the simple, effortless pleasures of childhood, Hopscotch embraces color, simplicity and playfulness as its brand and design philosophy. The brand is set to open a second store in DHA Lahore mid April 2014.

The event was well attended by members of the press, fashion community and social personalities alike, all with their children for a launch event full of kid friendly interactive activities such as drawing, colouring, playing the hopscotch game live and a custom photo booth. The event was managed by Bilal Mukhtar Events, with Public Relations by Lotus. The Hopscotch flagship store has been designed by Farhana Abdullah of Surround Architects.

Hopscotch is the brainchild of entrepreneurial couple and duo, Romana Abdullah and Harris Syed who wanted to create a clothing brand that both kids and their parents would love. The brand is committed to providing premium quality, fashionable apparel and related  accessories in a friendly shopping environment. Along with a full array of clothes for kids up to 5 years, Hopscotch is also providing a selection of supporting articles that a new baby needs – bibs, booties, mittens, caps, blankets, wash cloths and towels. Additionally, the brand also provides accessories such as shoes, hats, jewellery, hair clips/bands and sunglasses. It also carries a limited selection of toys and school bags. For their Spring/ Summer 2014 collection, the Hopscotch design team has been inspired by the symbols and motifs that every child grows up with, including polka dots, stripes, flowers, race cars, stars and pretty bows. The entire collection is cheery, bright and plays with different prints and unique textures.

Speaking about the launch of Hopscotch, Romana Abdullah and Harris Syed said, “We are excited to introduce Hopscotch, a brand that encapsulates the effortless pleasures of  childhood. The idea to introduce a kidswear brand was born from our struggle as parents to find good quality and trendy clothes for our kids in this market which are not outrageously priced. With Hopscotch, we hope to bridge this gap. In terms of inspiration, our driving vision was to capture the vibrancy, the fun and the joy of a child’s life in the form of a brand that we would love our kids to wear. We are as committed to a quality experience as we are to reminding every child that he or she is unique and a treasure.”Hopscotch’s first standalone store is located at the Gulberg Galleria, Shop # 1, 18, Main

Boulevard, Gulberg III, Lahore.

For more information on the brand please log on the official page for details:

http://www.facebook.com/ILOVEHOPSCOTCH

Zahra Saeed set to launch brand new accessible label

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Press Release

Zahra Saeed set to launch brand new accessible label, IVY by Zahra Saeed

[Pakistan: 4th April 2014]: Pakistani America designer Zahra Saeed is set to collaborate with the historic house of ENEM in Pakistan, to launch a new women’s wear label by the name of IVY by Zahra Saeed on the 7th of April at the recently inaugurated ENEM DHA Y Block store in Lahore. The new brand will also soon be available nationwide, at ENEM stores. For IVY’s debut collection being unveiled at the launch, Zahra’s inspiration comes from history’s different eras, manifest in designs that are classic and wearable. With “Simple is Beautiful” as the driving philosophy behind the brand, the launch collection is being introduced in 45 distinct designs, in a range of colours, cuts and silhouettes along with a capsule collection of scarves. At its signature design core, IVY by Zahra Saeed will endeavour to work with and innovate timeless techniques such as block printing, chicken kari, screen printing and traditional embroidery on a diversity of fabrics, from every day wear cottons to evening and occasion wear chiffons and silks. The very ethos of the brand demands fashion and design that is classic, affordable and wearable with a commitment to value for a patrons purchase. On the launch of the new label, Zahra Saeed said “With the growth and exposure of fashion in Pakistan, there is much room and demand for easily accessible collections; ready to wear that is priced affordably yet which offers a more high fashion design aesthetic. With my brand IVY, I’m looking forward to bridging this gap with both every day wear and an affordable formal wear range with a complete set of accessories to follow. I am delighted to be collaborating with ENEM as our exclusive retail platform, particularly given, ENEM’s enviable retail history dating back to pre-partition and its steady commitment to growth and innovation. It after all, a household retail name that people trust.” A Pakistan-American, Zahra Saeed’s journey as a fashion designer started from a studio in New Jersey, USA in 2008 when she gave up her career as an executive vice president of a mortgage banking lending institution, to pursue a passion for fashion and design, which she had nurtured from childhood. In a short amount of time, Zahra’s fashion reach expanded tremendously to encompass Pakistan, Europe, and the Middle East with both stand-alone retail outlets and Zahra Saeed stockists. The ENEM apparel and luxury shopping brand literally witnessed the birth and growth of Pakistan. First established during the British Raj as a small tinned roof shop in Tollinton market. Currently, ENEM offers its patrons more than 50 local and internal beauty brands, more than8 international apparel brands with exclusive rights, over 20 eyewear brands & multiple lingerie brands. IVY by Zahra Saeed is launching in all ENEM stores exclusively. IVY by Zahra Saeed will soon also be developing standalone retail stores between 2014-2015 across Pakistan.

For more information: http://www.zahrasaeed.com http://www.facebook.com/ZahraSaeedCollection https://www.facebook.com/EnemMall -ends- For further press and publicity purposes please contact Jaffer Ali, jafferali@lotuspk.com +92 302 848 9955

IZTRAAB New Drama on HUM TV

IZTRAAB

The story revolves around a man with two wives.

Zara is a liberal woman who is married to Jazib, a conservative man. This conflict in viewpoints leads to separation between Zara and Jazib, who is now the custodian of their two kids. Meanwhile Jazib falls in love and marry his cousin Dua. The story takes a twist when Jazib learns that Zara has cancer. He brings her back home so Zara can spend more time with her children.

Directed by: Misbah Khalid      Written by: Amna Mufti

Production: M&M Production

Cast: Saba Qamar, Mekaal Zulfiqar, Sania Shamshad

Day and Time: Every Wednesday at 8:00

L’Oréal Paris Press Release.

fashion ad

                                          PRESS RELEASE

[Karachi: 3rd April 2014]  L’Oréal Paris, the world’s leading beauty brand, has introduced the 1st ever revolutionary range of dip-dye hair color kits to the Pakistani market, Wild Ombré. The new kit helps achieve the Ombré hair look, which consists of dual colored hair with dark roots and light ends, and is fashion’s “IT” phenomena this season. The Ombré trend has become

The latest must-have accessory for an ultra high-fashion look, directly inspired by the world’s brightest stars. L’Oréal Paris makes the Wild Ombré look super easy to achieve: With a specially designed brush applicator, the hair color is easy to apply and adapts to 3 distinct base shades: No. 1 for Light Brown to Dark Brown hair, No.2 for Dark Blonde to Medium Brown hair and No.3 for Blonde to Dark Blonde hair. The new hair color kit is available for PKR 1,200 at all leading retailers nationwide.

L’Oréal Paris Excellence Wild Ombrés combines lightening cream technology and a care  complex with nutria-ceramides and Hi-Shine for customized results and lustrous, silky hair. It includes a patented expert brush that allows for easy, customizable Ombré looks from subtle and sexy to bold with the tools to only color parts of your hair that you desire. It is specifically designed to create the ultimate two tone look from the comfort of one’s home and is as easy to apply as brushing one’s hair.

Speaking about the launch of the new L’Oréal Paris Excellence Wild Ombrés color kit, General  Manager (Consumer Products’ Division) at L’Oréal Pakistan, Moazzam Ali Khan said, “We are proud to expand our diverse portfolio of beauty products available in Pakistan with the L’Oréal Paris Excellence Wild Ombrés hair color range. Ombré is currently the hottest trend in hair color right now and is the new fashion forward way to lighten your hair. Using our 100 Years of global expertise in Beauty, L’Oréal Paris has used innovation in modern hair color practices to make this fashionable and trendy look achievable through an easy to use hair color kit. It has never been easier to get the on-trend Ombré look yourself!”

For more information about L’Oréal Paris in Pakistan, visit our official facebook fanpage: http://www.facebook.com/LOrealPakistan

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For further press and publicity queries please contact Zubair Mallick, zubairmallick@lotuspk.com, + 92 302 848 99 44

MARIA .B. Press Release.

maria b

                                              PRESS RELEASE

MARIA.B. set to showcase Luxury/Pret collection at PFDC Sunsilk Fashion Week, titled “Ladakh Connection” inspired by Kashmir.

[Lahore: 1st and trend setting range of Arabi lawn prints the designer label is set to showcase a collection of luxury/pret wear at the PFDC Sunsilk Fashion Week [PSFW] in April 2014. MARIA.B. will also be hosting a special exhibition stall at PSFW, commemorating the brand’s 15 years in fashion.

Inspired by the designer’s own ancestral Kashmiri roots, the collection will be retailed across 25  MARIA.B standalone stores in Pakistan in July 2014.

Based in a range of pure karandi, silk organzas, silk chiffons and digital prints, the collection’s color palette draws equally from Kashmir’s natural beauty and aristocratic heritage as it does from its ravages of war. The collection reflects a modern take on the rich Kashmiri tribal culture

with an emphasis on interpreting vintage Kashmiri craft and silhouettes into a modern, wearable  collection. Speaking about her brand in general and her specific inspiration for the “Ladakh Connection”

collection, Maria Butt, CEO MARIA.B. said, “This year marks the fifteenth year of the MARIA.B label which I first launched with a vision to revolutionise and make accessible, women’s retail in the country and I am proud to have upheld and expanded on this vision. Having first started

with one small stitching unit in Lahore, today the brand is among the most diverse in Pakistan with prêt a porter, couture, formal wear, lawn, embroidered fabrics and cottons all within one  affordable label with an extensive retail networks of 25 standalone outlets in 12 different cities1 across the country, while also exporting to 6 international destinations2

about the “Ladakh Connection” collection I am showcasing at PSFW as it is a manifestation of  my emotional attachment to the fabled land of my ancestors, Kashmir. It was while researching that I discovered that my paternal ancestors came from Ladak in Northern Kashmir, where the art and cultural influences are significantly Central Asian. I’ve played around with silhouettes paying predominant homage to the ‘firil’ – an oversized Kashmiri kurta, mostly worn knee length.”

For further information on MARIA.B. brands, please log on to: https://www.facebook.com/ mariabdesigns or visit the brand’s website http://www.mariab.pk/. The brand can also be followed on Instagram: mariabofficial.

About MARIA.B. :

MARIA.B. has outlets in Lahore, Karachi, Islamabad, Faisalabad, Peshawar, Abbottabad, Mardan, Gujranwala,

Multan, Sargodha, Mandi Bahauddin and Rahim Yar Khan with plans to launch a new outlet in Rawalpindi soon

MARIA.B exports to India, UK, USA, Bangladesh, UAE and Qatar.For further press and publicity queries, please contact Humaid Merchant, humaidmerchant@lotuspk.com

April 2014]: Following the launch of MARIA.B.’s pioneering Mbroidered collection.
. I am particularly excited

+92 302 848 99 11 or Foha Raza, foharaza@lotuspk.com +92 301 848 99 22

Seminar and Press release of F.M.H

 

national 2 national

FATIMA MEMORIAL HOSPITAL HOLDS NATIONAL DISSEMINATION SEMINAR ON THE PRACTICES OF UNMARRIED AND MARRIED ADOLESCENT GIRLS WITH RESPECT TO  NUTRITION.

PRESS RELEASE

(31st  March 2014) Fatima Memorial Hospital (FMH) held a National Dissemination Seminar on the finding of the research project titled “Studying the knowledge, beliefs and practices of unmarried and married
adolescent girls with respect to nutrition and on the sources of nutrition information that adolescents have access to and use”

The research project was granted to FMH by Research and Advocacy Fund (RAF) and implemented through FMH’s technical arm Nur Center for Research & Policy (NCRP). It is hoped that this research will make a convincing case for prioritizing and strengthening nutritional aspects of health and other public programs through the evidence produced.The project has been undertaken at a time when the provincial programs are working on their nutritional strategies hence, the findings shall provide policy guidelines. The national dissemination seminar served as a forum to review the research findings and challenges confronting Pakistan in improving the  nutritional status of adolescent girls.

Speaking at the National Dissemination Seminar, Shahima Rehman, Founder, President Nur Foundation and Chairperson Executive Committee Fatima Memorial Hospital said, “I am fully confident that the findings presented today have reached the right ears, and together we will be able to make focused and defined efforts towards improvement of social, financial and nutritional status of adolescent girls in Pakistan’.

The Chief Guest at the seminar, Pervaiz Malik MNA and Advisor to the Chief Minister lauded the efforts of Fatima Memorial Hospital and said,’ Such evidence coming forth from private sector is of utmost significance to the government in designing future programs, rectifying the current programs and optimizing their efforts, targeting the marginalized’.

In attendance were Mrs. Zakia Shahnawaz – Minister Population Welfare , Punjab, Ms. Rashida Yaqub – Parliamentary Secretary for women development, Dr. Syed Abdul Hassan Najmi – Secretary Law & Parliamentary Affairs, Mr. Ismail Qureshi – Rector, National School Public Policy, Prof. Humayun Maqsood- Principal FMH College of Medicine, Prof. Yaqoob Baig Mirza – Principal FMH College of Dentistry, Dr. Haroon Ihsan – Vice Chairman, Executive Committee Fatima Memorial System, Maha Rehman Founding Director and Technical Advisor, NUR Foundation amidst other known academicians, practitioners, advocators, legislators, development partners and public health professionals.NCRP is a policy think tank of Fatima Memorial Hospital that offers its services through a consortium of consultants and public health experts, who pool their strengths to offer capacity enhancement, research, technical assistance and policy advice across the health, education and social sectors.

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HUM NETWROK ANNOUCES 2ND SERVIS HUM AWARDS NOMINATIONS AND CATEGORIES

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One of the most anticipated awards in Pakistan this year, Servis 2nd HUM Awards will be held by HUM Network on March 29, 2014. Judging by last year’s turnout, the organizers are expecting mammoth attendance from celebrities, media personnel and the who’s how of tinsel town.

For Viewer’s Choice awards, viewers can vote through a call at Interactive Voice Response (IVR) at 447130 or send SMS with NOMINEE CODE <SPACE> NAME <SPACE> CITY to 8881. Viewers can also vote online at http://hum.tv/humawards/. The official hashtag for the event is#HUMawards2014

For the remaining awards, Servis 2nd HUM Awards has nominated a jury of unbiased judges from different fields of showbiz that will evaluate nominees from the field of music, fashion and television. HUM Network will also present special awards to acknowledge the contribution of artistes who played a significant role in shaping the media industry of Pakistan.

It may be recalled that last year the event was a runaway success and was unanimously declared as the best awards show to have ever been held in the country, with entertainment segments that were comparable to any high-end international award show.

Below is the list of categories for Servis 2nd HUM Awards.

MUSIC

  1. Best Music Video
  2. Best Solo Artiste
  3. Best Band
  4. Best Original Sound Track

FASHION

 

  1. Best Model Female
  2. Best Model Male
  3. Best Designer Menswear
  4. Best Designer Women’s wear

   TELEVISION

 

  1. Best Sitcom
  2. Best Telefilm
  3. Best New Sensation – television
  4. Best Actor Female – Soap
  5. Best Actor Male – Soap
  6. Best Soap
  7. Best Actor in Supporting Role – Female
  8. Best Actor in Supporting Role – Male
  9. Best Actor in Negative Role
  10. Most Impactful Character
  11. Best Writer Drama Serial
  12. Best Director Drama Serial

 

SPECIALS

 

  1. Excellence Award
  2. Recognition Award
  3. Lifetime Achievement Award

VIEWER’S CHOICE

  1. Best On-Screen Couple
  2. Best Drama Serial
  3. BEST ACTOR FEMALE – POPULAR
  4. BEST ACTOR MALE – POPULAR

Servis 2nd  HUM  AWARDS

1 BEST ON-SCREEN COUPLE           BSC(Best on-screen couple)

Fawad Khan & Sanam Saeed            Zindagi Gulzar Hai     BSC01

Imran Abbas & Sanam Jung                  Dil -e-Muztar         BSC02

Fahad Mustafa & Sanam Baloch                 Kankar              BSC03

                                     

2    BEST  DRAMA SERIAL                       BDS(Best Drama Serial)

            Zindagi Gulzaar Hai                                  BDS01

            Dil -e–Muztar                                             BDS02

            Aseerzadi                                                    BDS03

            Humnasheen                                              BDS04

            Kankar                                                       BDS05

            Ullu Baraye Farokht Nahi                       BDS06

            Rehaai                                                        BDS07

            Rishtay Kuch Adhoray Se                       BDS08

            Mujhe Khuda Pe Yaqeen Hai                 BDS09

                                     

3          BEST ACTOR FEMALE          BAF(Best Actor Female)

            Sanam Saeed                          Zindagi  Gulzar Hai     BAF01

            Sanam Jung                                 Dil -e-Muztar          BAF02

            Sania Saeed                                     Aseerzadi              BAF03

            Saba Qamar                 Ullu Baraye Farokht Nahi     BAF04

            Yumna Zaidi                Rishtay Kuch Adhooray Se   BAF05

            Sanam Baloch                                  Kankar                 BAF06

            Samina Peerzada                               Rehaai                BAF07

                                                 

4          BEST ACTOR MALE                BAM(Best Actor Male)

            Fawad Khan                      Zindagi  Gulzar Hai        BAM01

            Adnan Siddiqui                           Humnasheen          BAM02

            Noman Ejaz                                     Rehaai                 BAM03

            Meekal Zulfiqar      Mujhe Khuda Pe Yaqeen Hai   BAM04

            Fahad Mustafa                                  Kankar              BAM05

            Imran Abbas                             Dil -e-Muztar            BAM06

            Ahsan Khan    Mujhe Khuda Pe Yaqeen Hai            BAM07

The House of Arsalan Iqbal launches flagship store in Lahore and also set to showcase “Cargwar” at the 9th PFDC Sunsilk Fashion Week

Popular design label The House of Arsalan Iqbal is set to expand from Karachi to Lahore with a brand new dedicated flagship store on the 27th of March 2014 based on the prestigious M M Alam Road. The launch of the Lahore store marks the third House of Arsalan Iqbal standalone store in Pakistan, the first having opened in Karachi in 2011 and the second in 2013 both located on Tariq Road.  The brand will also be launching a third Karachi store and a fourth overall retail outlet at the Dolmen City Mall later this year. Additionally and right after their Lahore store launch, the Arsalan Iqbal team will also be showcasing A.I Homme and A.I Femme at the coveted PFDC Sunsilk Fashion Week [PSFW] platform in Lahore this April with their collection entitled ‘Cargwar’.

Indeed the new Arsalan Iqbal Flagship store will retail a selection of menswear and womenswear pret a porter, luxury pret, haute couture and demi couture to footwear, accessories and jewellery providing a complete one stop retail experience  With a state of the art interior designed by The House of Arsalan Iqbal’s womenswear creative head Fayez Agariah in collaboration with young talent Faizan Zakir of Magnitude Constructions, the store also includes separate in house rooms designed especially for bespoke bridal/groom appointments by the A.I design team.

Following their store launch, The House of Arsalan Iqbal will showcase ‘Cargwar’  at PSFW, a collection inspired by the myth of Odysseus, oft thought of as “Odysseus the Cunning”; the master of disguise in both appearance and voice. ‘Cargwar’ which means utility in Urdu, is essentially what the collection is buoyed by: wearability, functionality and casual ease. It is also a play on the words of the two predominant ensembles of the collection: cargo pants and the shalwar (carg and war). The collection comprises of menswear and womenswear pieces in cotton, cotton jersey and twill with rivets, spikes and intricate quilting detailing all in a monochromatic colour palette to a high contrasting off-white and Midnight blue and basic colours in split complimentary colour schemes.

Speaking about his expansion to Lahore and showcase at PSFW, Arsalan Iqbal said “With my label, I believe the true business of fashion lies within a proper infrastructure, production ability and retail network. From our more humble beginnings in 2011 to now in early 2014, I am proud of our dedicated expansion with stores in Karachi and now in Lahore. We believe very strongly in the power of accessibility as brand and to this end, whatever we show on the ramp at PSFW, will have a retail version available in stores immediately following our showcase.”

HUM Network Launches HUM Europe in the UK

Globally recognized Pakistani entertainment network, HUM Network Ltd, launched HUM Europe transmission in the United Kingdom yesterday, on March 10, 2014. According to the press release issued by the PR dept. of the network, UK viewers can now watch HUM Europe at British Sky Broadcasting (BSkyB) on Channel 859.  HUM aims to establish the brand as a household name in the UK region as well, providing quality entertainment to the subcontinent community in Europe.

According to the viewership trends in the region there is huge potential for South Asian channels in the UK, and since the content at HUM has a wide following of international viewers, the management is confident that it will become highly popular in this region as well. HUM Network has been known for its endeavours in airing dramas on various thought-provoking issues and its determination to portray a positive image of Pakistan.

It may be recalled that from its inception HUM Network has produced quality entertainment that has played a pivotal role in bringing back a large segment of viewers that were lost to international channels.

HUM Network’s parent channel, HUM, has produced several award-winning and globally recognized dramas that have put the Pakistani drama industry on the world map, and have been dubbed in various languages. The first international beam of HUM was launched in the North American region through its dedicated channel HUM WORLD. HUM was also launched in the Middle East and North African region via its beam HUM MENA.

The network expanded and pioneered to include Masala, the first 24-hour cooking channel in all of South Asia, to cater the needs of viewers who enjoy cooking. Masala is a massive hit and is still a market leader in its genre.

HUM Network has also played a key role in supporting the fashion Industry with its dedicated fashion and lifestyle brand, Style360, which organizes all major fashion events taking place in the country, including Pantene Bridal Couture Week. It has also recently launched a third channel, HUM Sitaray which boasts of sitcoms, reality shows, game shows and fashion shows.

Sharing her thoughts on the launch of HUM Europe the president of HUM Network, Sultana Siddiqui said “HUM Europe is our service to the Pakistani community across Europe, providing them quality family entertainment. The Network is optimistic that in the upcoming years HUM will become the most sought-after channel among Urdu speaking viewers globally.

HUM NETWORK ANNOUNCE DATE OF 2ND SERVIS HUM AWARDS

HUM Network will be holding its glamorous Servis 2nd HUM Awards on March 29, 2014. This was announced at bloggers meet-up held at HUM Network building that was presided by GM Public Relations and Publications, Shanaz Ramzi. The annual awards were initiated last year to acknowledge and honour all those in the entertainment industry who have been a pillar of support to HUM in its short journey of success. Servis HUM Awards is a grand event that will honour the best work from January 2013 to December 2013 in various categories. While most categories are judged, viewers will be able to vote for four categories which are: Best Drama Serial, Best On-screen Couple, Best Actor (male) and Best Actor (female).

For voting, viewers can call at Interactive Voice Response (IVR) at 447130 or send SMS with NOMINEE CODE <SPACE> NAME <SPACE> CITY to 8881. Viewers can also vote online athttp://hum.tv/humawards/. The official hashtag for the event is #HUMawards2014.

For the remaining awards, Servis 2nd HUM Awards has nominated a jury of unbiased judges from different fields of showbiz that will evaluate nominees from the field of music, fashion and television. HUM Network will also present special awards to acknowledge the contribution of artistes who played a significant role in shaping the media industry of Pakistan.

It may be recalled that last year the event was a runaway success and was unanimously declared as the best awards show to have ever been held in the country, with entertainment segments that were comparable to any high-end international award show. The awards witnessed mammoth representation by celebrities, media personnel and the who’s who of tinsel town.

The press briefing ended with a question and answer session followed by hi-tea

Introducing MARIA.B. Lawn by Reshma Textile

Following the launch of Pakistan’s first designer embroidered silk brand Mbroidered, leading design label MARIA.B. has announced the launch of their accessible lawn collection, MARIA.B. Lawn by Reshma Tex 2014 launching at all MARIA.B. outlets and leading retailers nationwide on March 13th 2014.

This year, MARIA.B. has taken innovation in lawn a step further through the introduction of the first Pakistani designer lawn collection to feature prints on Arabic (Arabi) lawn, which is as fine as Swiss Voile but with the fall and drape of Linen. The collection further includes prints on  Egyptian Giza lawn, Jacquard lawn and Embroidered lawn across 14 distinct designs in 2 colourways each embellished with elaborate embroideries and accessorized through satin borders, embroidered necklines, embroidered panels and laces priced between PKR 4,950 – PKR 5,750.

For her lawn collection, MARIA.B. has endeavoured to provide a fresh new take on the timeless fabric, bringing a distinct inspiration and feel to each design. Indeed, each inspiration is manifest in the motifs and colour palette of the collection, which includes bright and vibrant shades accompanied by feminine pastels.

Speaking about her lawn collection for 2014, Maria Butt, CEO MARIA.B. said, At MARIA.B. we always strive to integrate innovation into all aspects of our creative process, so we can produce affordable designer collections for the price conscious fashion savvy woman, collection after collection, year after year. After observing the overwhelming positive response to plain Arabi lawn last year, we undertook significant research to integrate this fabric into our own lawn brand in 2014. This is the first time a designer label from Pakistan has produced original prints on Arabi lawn and we are pleased to introduce this new collection in a diversity of designs at the same impeccable quality that MARIA.B. consumers have come to expect from the brand.”

Amanat Ali Does A Special Song for WAALM

Internationally acclaimed singer Amanat Ali, who is often seen being linked to various charity events, has now lent his support to another initiative – standing up against bullies! He recently did a special song for The World Academy of Arts, Literature and Media (WAALM). The song, Walk in Style is part of a special campaign started by WAALM to support the victims of bullying all around the world. Since this is a global issue, WAALM decided to gather musicians from everywhere to be a part of this project. Musicians from over 20 countries have sung their own versions of Walk in Style in a genre which represents their country. The tagline for the project is‘Be a victor, not a victim’ which pretty much sums up everything the project stands for.

Having himself been bullied in school as a youngster, this particular cause is close to the heart forAmanat‘Personally I feel bullying is something which every person faces at some point of their lives, even if at times they’re too intimidated or ashamed to admit it. It happens all over the world and Pakistan is no different. When I was approached to be a part of this project, I was more than happy to do my bit to highlight this issue’ Amanat said. The music arrangement of Amanat’sversion of the song has been done by Ahsan Parvez Mehdi, and the lyrics have been written byMosi Dorbayani. The original composition is by Loghman Adhami. The song has been recorded in English by all musicians so that the message reaches the maximum number of people.

Speaking regarding the project, Amanat’s manager Omzee said ‘We have always tried to give back as much as we can to society. Amanat is a youth icon and has a strong fan base, so we

 believe in doing our bit to support raising a voice against issues facing the youth, as it is solely because of Amanat’s fans that he is where he is. Bullying is a very common but rarely addressed issue and with this project, even if we can bring it to a few people’s notice, we feel our job has been done’.

Amanat Ali made his singing debut in 2007 through the international singing platform Sa Re Ga Ma Pa Challenge 2007. Captivating the hearts of audiences globally with his soulful voice, Amanatended up as the third runner up on the show. The singer has made his presence in the industry felt with hits like Kohraam, Thumri, Paheli and Aisha from Coke Studio. With several hits and high profile shows to his credit, Amanat is now one of the highest paid performers in Pakistan. His charismatic personality and effortless style makes him a youth icon.

Colors of spring/summer SATRANGI BY BONANZA

Quality, product innovation, design and accessibility are the key values of Bonanza. The giant has had various degrees of success with its many lines that it has branched out into over the years. Today Bonanza boasts of a product line that caters to both men and women. Satrangi is one such evolution branch that has enjoyed quite a bit of success among its female clientele.

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Translating literally by word, the word Satrangi meaning Seven Colors makes up more than that amount of colors for facet of each woman’s life. The brand’s products are for the modern woman who embodies the feminine qualities, of Dignity, Elegance, Intelligence, Integrity, Confidence, Strength and Passion. The line echoes these qualities in terms of design maintaining a certain image of a Satrangi Woman. This core value of the brand is seen throughout its various other lines that include lawn, prêt, sweaters and its accessories.

Satrangi for its Spring/Summer 2014 offering presents you with, for the very first time in Pakistan, “Stitched WRINKLE FREE READY TO WEAR” in a mélange of ten vibrant prints. Inspired by the nature itself, from earthen tones to the fresh vibes of spring, this collection has something for almost everyone looking to uplift their closets adding a certain pizzazz to the wardrobe.

Apart from Ready-to –Wear designs, the collection also offers three designs within lawn so as to appeal to customers who like to tailor their own needs. These lawn designs are accompanied with a chiffon/lawn dupattas, all in vibrant prints that echo the same sensibility as the ready to wear pieces.

 
The Satrangi Spring/Summer 2014 launch and an elaborate Hi Tea took place in the revamped Bonanza outlet at Ocean Mall Clifton Karachi, on 6th of March, the event which was managed byAnisa and Amina Rashid Khan of RAK Associates had a live band with the lovely Alicia Dias on vocals to kick off the event, the creative director and consultant for the launch event was Maha Burney while Media &PR  was managed by tehmina khaled@TAKEII.  The launch of satrangi also featured a small fashion presentation highlighting the collection, the hair make-up for the fashion presentation was done by Rana khan.

PORSCHE POLO DIARIES FASHION SHOW HELD AT LAHORE POLO CLUB

New Porsche logo

Following the announcement of their patronage of Pakistan’s most prestigious polo tournament, the ‘Porsche National Polo Open’ for the Quaid-e-Azam Gold Cup 2014, the Porsche Centre Lahore presented the Porsche Polo Diaries Fashion Show that featured 15 of Pakistan’s leading fashion designers.  A celebration of lifestyle that bought together the spirit of Porsche, Polo and Fashion, the showcase featured an exhibition of capsule design collections which endeavored to capture the majesty of the sport of polo as the source of their inspiration.

Porsche Cayenne

The event was attended by designers, socialites and media personalities including TV show host Hina Malik, 6 goal handicapped polo player Hissam Hyder, national polo player Shah Qublai Alam, participating international players in Porsche National Polo Open, designer Arjumand Amin, entrepreneur Zahra Raza, RJ Fizza Aslam, stylist Shammal Qureshi, stylist Redah Misbah, businessman Ramzan Sheikh and biking enthusiast Moin Khan. The fashion exhibition presented a unique take on traditional runway shows and featured polo ponies, polo players currently participating in the Porsche National Polo Open and models with props such as polo mallets, polo whips and embellished polo helmets.

The participating designers included the Ali Xeeshan Theater Studio, Deepak Perwani, Fahad Hussayn, Faraz Manan, Fnkasia, Gulabo, HSY, Maheen Karim, Munib Nawaz, Nida Azwer, Sania Maskatiya, Sonya Batla, The House of Kamiar Rokni, Wardha Saleem and Zara Shahjahan.

Speaking about the Porsche Polo Diaries Fashion Show, Ansa Hasan, Marketing Manager at the Porsche Centre Lahore said: “In line with Porsche’s global philosophy of luxury, glamour and innovation and in celebration of the Porsche National Polo Open, we have drawn from our now iconic Porsche Style Diaries campaign theme to introduce the Porsche Polo Diaries Fashion Show.  For this prestigious showcase, we have engaged Pakistan’s leading designers to create diverse capsule collections revolving around the theme of lifestyle and polo.  Indeed Fashion, Lifestyle and Polo have always been synergetic and at the Porsche Centre Lahore we celebrate this synergy of spirit with the Porsche Polo Diaries Fashion Show.”

The Event Management for Porsche Polo Diaries Fashion Show was handled by Catwalk Events & Productions with Public Relations by Lotus PR. The Porsche Polo Diaries Fashion Show was also one among several activities planned by Porsche Centre Lahore during the Porsche National Polo Open 2014 Tournament, ultimately leading towards the reveal of the Porsche Macan during the final match of the polo tournament on 16th of March 2014 in-line with its global launch.

The official partners of the Porsche National Polo Open Tournament include global leaders of air travel Turkish Airlines, premium beverage brand Nestle Fruita Vitals, internationally acclaimed magazine Hello! Pakistan, the iconic Toni & Guy Lahore and premier multi-brand store L’atelier.

 

Porsche Polo Diaries Fashion Show ThemeAli Xeeshan Theater Studio at Porsche Polo Diaries Fashion Show. A multi-designer collection paying tribute to the historical game of Polo.Closing of Porsche Polo Diaries Fashion Show. A multi-designer collection paying tribute to the historical game of Polo.Deepak Perwani at Porsche Polo Diaries Fashion Show. A multi-designer collection paying tribute to the historical game of Polo.Fahad Hussayn at Porsche Polo Diaries Fashion Show. A multi-designer collection paying tribute to the historical game of Polo.Faraz Manan at Porsche Polo Diaries Fashion Show. A multi-designer collection paying tribute to the historical game of Polo.Fnkasia at Porsche Polo Diaries Fashion Show. A multi-designer collection paying tribute to the historical game of Polo.HSY at Porsche Polo Diaries Fashion Show. A multi-designer collection paying tribute to the historical game of Polo.Maheen Karim at Porsche Polo Diaries Fashion Show. A multi-designer collection paying tribute to the historical game of Polo.Munib Nawaz at Porsche Polo Diaries Fashion Show. A multi-designer collection paying tribute to the historical game of Polo.Sonya Batla at Porsche Polo Diaries Fashion Show. A multi-designer collection paying tribute to the historical game of Polo.Ansa Hasan & Hira Chaudhry of Porsche Centre Lahore

Gc celebrates the release of blockbuster Shaadi Ke Side Effects in Pakistan as its Official Time Partner

Known for its magnificent, contemporary and ‘Smart Luxury’ watches, Gc announces their collaboration with Bollywood movie Shaadi Ke Side Effects as its official time keeper, and is now celebrating the release of the movie in Pakistan with its nationwide cinematic release. A modern day romantic comedy, it depicts the emotional trials and tribulations that accompany an Indian couple’s life after marriage.

In the movie, Vidya Balan wears the charismatic Gc Femme.  She also sports the B2 Class, a watch with a strong design. Actor Vir Das also wears the Gc Sports class XL and Sports class XXL Ceramic. With his statuesque character, Ram Kapoor wears the Gc Techno Class and the Gc-3 Chrono watches, which have a new age design and colour combinations. The petit and feminine Gc Mini Chic and Diver Chic is worn by elegant Gautami Kapoor.

Commenting on the association, CEO of LifeStyle Collection (representing Gc watches in Pakistan), Saeed S. Muhammad said, “We are delighted to present Gc watches as the Official Time Partner of Shaadi Ke Side Effects and to have such a diverse selection of watches across our collections, representing in the movie.  It is a pleasure to have Gc watches on the wrists of stellar and versatile actors such as Vidya Balan and Vir Das among the very talented cast.”

Gc is a brand with a commitment to provide Swiss Made statement luxury watches. Indeed Gc watches are based in an overall stylish and contemporary design ethos and are created for contemporary men and women who are independent and ambitious. The brand has collaborated with the release of Shaadi Ke Side Effects as it too lends credence to the Gc brand values with a story of ambitious individuals with contemporary ideologies, indeed manifest of what Gc stands for.

A One Night Stand With Overload

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On Sunday, 2nd March 2014, an array of celebrities descended on Riot Studios. Farhad Humayun introduced them to his latest venture www.riotarts.com, which he is launching to provide local musicians a platform to upload and promote their music, which was followed by an exclusive live performance by Overload. Pakistan winning against India in cricket on the same night, was a cherry on top of the cake.

While addressing media in his studio Farhad explained the reason behind his launching riotarts.com. He said, “Ever since YouTube got blocked, we the musicians have suffered a lot. We tried a couple of times to send petitions to higher authorities but unfortunately they were of no use. YouTube was a very important tool of marketing for us, hence I decided to then launch my own web channel for local artists. It is being funded solely by me and there are no corporate brands sponsoring it currently. I did not want to wait around for a sponsor and then start this project so I decided to go ahead with it. If in near future any company wants to be associated with riotarts they are more than welcome but as of now I am the only one funding it.”

The event’s star studded guest list included Atif Aslam, Ahmed Ali Butt, QB, Haroon Shahid, Adnan Sarwar, Taimur Rehman, Mahvash Waqar, Shahzad Hameed, Noor Ul Hassan, Mr and Mrs Muneeb Nawaz, Todd Shea, Huma Shah and Sehyr Latif.

American guitarist, songwriter and producer Lanny Cordola was also there to attend the event and said “I’m part Pakistani! I’ve been here for 4 years now. I’ve been discovering these amazing musicians. I feel like Pakistan has really grown on me now. I grew up listening to heavy metal music in Los Angeles so discovering bands like Overload and listening to them is an awesome experience for me. Farhad is a musical peace messenger as I like to call him.”

Guests were all very excited to watch Overload’s live performance and the band didn’t let them down one bit. The passion and fire with which they performed radiated throughout the audience. The band’s set list featured most of their best material such as Nerey Aah, Batti, Vichar Gayi, Jeet and a special cover of Eye Of The Tiger.

“I think this event was brilliant. Honestly, I didn’t even expect it to be so good. I was supposed to fly to Islamabad today but decided to stay back and I am so glad I did. I had never heard Overload perform live before even though I have known Farhad for years. He’s phenomenal live! Overload is undoubtedly one of the top bands in the local scene currently. Nobody does fusion like them” stated singer Qurat-ul-Ain Baloch, popularly known as QB.

Speaking about the website, she said “I think the website is great. Nobody has done something like this before in Pakistan and I’m so glad Farhad took this initiative to support local musicians”.

Ace guitarist Shahzad Hameed said “I think whatever is happening and what we are getting to see is like a ray of hope. Farhad is talking about promoting local art and he wants audiences to see it. The fact that he’s doing it completely independent of pressures from government and corporate companies is brilliant in itself. Farhad is a pioneer in this industry and he has a vision which is beyond making money”.

TV host turned actor Noor Ul Hassan, who was in Lahore visiting from Karachi, said “It was a great experience hearing Overload perform live. They did a fantastic job!

Speaking at the event regarding his excitement that riotarts.com is all set to go live in 30 days, Farhad said “Since neither TV channels nor radio stations will play Pakistani music as much as it deserves to be played, we the musicians need a space of our own. This is not a business venture for me.  It’s a service which enables all kinds of artists to come forward and shine. I believe it is the right of every person to express himself and I invite all the people of Pakistan who have alternative and progressive ideas, to jump on the bandwagon and make their presence felt.”

Komal Rizvi To Perform At Umeed Ki Nayi Dhun in Dubai

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Komal Rizvi is one singer who has truly represented Pakistan on a global platform and mesmerized audiences with her strong vocals. From being the first Pakistani VJ featured on an Indian channel, to singing the super hit OST for Indian soap Madhubala, Komal has always made Pakistan’s name shine wherever she has gone. Hence it is no surprise that she was chosen to perform at Umeed Ki Nayi Dhun, a special TV show being organized by The Zee Network Middle East to promote peace and friendship between India and Pakistan on March 5th, 2014 at Sheikh Rashid Auditorium, Dubai.

The concert will feature performances from leading artists of both countries. Komal Rizvi will be singing Chahiye, Yehi Pyar Hai, Jhoolay Lal from her 2013 album and Kalli Kalli her new upcoming release. She will also be performing her Coke Studio songs in newly styled renditions and some odd numbers mixed and matched by Abida Parveen, Nusrat Fateh Ali Khan, and Reshma. Besides Komal Rizvi, Ali Zafar will be performing with Yami Gautam, his co-star from his upcoming film Total Siyappa which is also a love story about a boy from Pakistan and girl from India. Leading playback singer Javed Ali, and several participants of Sa Re Ga Ma Pa including Jasraj Joshi, Azmat Hussain and Arshpreet Kaur will also be performing. The show will be hosted by poet, TV host and comedian Shailesh Lodha.

Speaking about being invited to this event to perform, Komal said “This concert is graciously hosted by Zee TV to promote peace and show unity and harmony between India and Pakistan.

There are many external forces out there that believe in dividing and conquering our beautiful two nations that were once one. I sincerely believe that only good can come out of uniting these two highly talented and resourceful countries”.

Lala Textiles latest Spring Summer 2014 line for Sana & Samia. Introducing the Macrame Exclusive Lace Collection Vol1!

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One of Pakistan’s leading textiles brand Lala Textiles reveals their latest Spring Summer 2014 line for Sana & Samia. Introducing the Macrame Exclusive Lace Collection Vol 1! Featuring floral motifs, the collection consist of 16 unique designs in lace and embroidery across a rich diversity of fabrics. With striking designs and distinct embroideries in fabrics, Macrame Exclusive Lace Collection aesthetic is very much based in traditional yet opulent designs with only the finest materials and quality in keeping with the brand’s commitment of providing loyal patrons with quality apparel in a wide diversity of designs and fabrics. Priced at PKR 2950 – PKR 3600, Macrame Exclusive Lace Collection is available at all leading stockists.

Hum Tv Saturday & Sunday Night Special- March 2014

ImageHUM will lighten up the weekends of its viewers throughout the month of March through special programmes every Saturday and Sunday, it was announced here today. The new programming schedule begins from 2nd of March 2014 with attention grabbing tele-film ‘Mujy Chu Lo’. The tele-film stars Noor Hassan, Annie Jaffri, Manzoor Q and Ishita.

HUM will celebrate Women’s Day on 8th of March 2014, with a special tele-film starring Aiza Khan, Shamim Hilali and Imran Ashraf. On 9th of March 2014, HUM will be airing ‘Aik Mamolee Larki’ with star-studded cast including Junaid, Moomal Sheikh, Anam Fiaz, Jia Ali and Adnan Shah.

HUM will be treating its viewers by airing romantic comedy and super-hit Bollywood movie, ‘Kabhi Khushi Kabhi Ghum’ on 15th March, 2014. The movie stars Amitab Bachchan, Shahrukh Khan, Hirthik Roshan, Kajool, Kareena Kapoor and Jiya Bachan.

On 16th March 2014, HUM will re-telecast Servis 1st HUM Awards that were held last year on 13th March 2013. The star-studded, entertainment-packed and brilliantly executed show honoured all those in the entertainment industry who supported HUM Network.

On 22nd March 2014, HUM will be airing a thought-provoking tele-film, ‘Kya Naam Dein’. The programme boasts of super-star cast including Javed Sheikh, Noor Hassan and Areej.

The last Saturday of the month, 29th of March, will witness a light-hearted comedy with Moammer Rana and Barkat Ali in a hilarious tele-film, ‘Jungle Mein Mangal’.

Elan Lawn to go Bigger in collaboration with Hussain Mills Limited

Mahira Khan - Elan LawnOne of Pakistan’s leading luxury fashion brands Élan, is set to introduce their Spring/Summer collection 0’14. After the great success in 2013, Elan Lawn once again collaborates with Hussain Mills limited for their lawn collection in 2014.

Elan Lawn recently announced their spring/summer collection with Mahira Khan as their new brand Ambassador. The gorgeous Mahira Khan gives a new style and amazing look to Elan Lawns new collection. The pretty Nargis Fakhri was the brand ambassador for Elan Lawn in 2013.

Last year the partnership of  Elan & Hussain Mills Limited was a huge success . It was 2013’s sell out response that prompted Elan & Hussain Mills Limited to go bigger this year with more prints and diversity.

The Hussain Group is one of Pakistan’s leading textile enterprises, with more than 25 years of expertise in yarn development, spinning, weaving and now in fashion wear aswell. With 1 weaving unit and 5 spinning units located in diverse areas of Pakistan, the Textile Group has achieved resounding success in the local market as well as abroad in Europe and countries such as United States, Hong Kong, Korea, Chinaand Taiwan.

Khadijah Shah the designer for Elan Lawn is always impressive in her work and her inspiration comes from a diversity of local and international influences with an underlying theme based in the dominant use of bright bold colors and an abundance of intermixing patterns.

With this collection Élan endeavors to introduce unique trends such as print upon print, with the dupatta, shirt and bottom all bearing different patterns. The collection also offers a variety of panels and borders which can be put together according to each consumer’s individual aesthetic sense. The prints are based on floral, geometric, oriental, Turkic and Indian motifs making the collection abundantly versatile and offering something for everyone. Additionally, each print is paired with Élan’s signature embroidered and printed satin panels.

HSY celebrates 20 years of fashion, entertainment and excellence

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Pakistan’s definitive fashion force, Hassan Sheheryar Yasin celebrates 2014 as his 20th year in fashion, as a couturier, show director, event architect and choreographer.

In his 20 years of fashion, HSY’s pioneering role has been of significant influence, working to shape the course of the Pakistani fashion industry and to create new professional benchmarks through his fashion design, innovative fashion marketing and promotion, creating space for cross brand synergies and collaborations and crafting new stylistic directions for runway shows and fashion weeks.

Indeed Yasin’s first industry association was through his work as a fashion choreographer in 1994. From 1994 till now, HSY has grown to spearhead his eponymous and internationally recognized fashion brand[1], a dedicated event management company, [HSY Events], to representing some of the world’s most influential international lifestyle brands in Pakistan [ToyWatch, Ponds, Porsche], spearheading the spirit of brand collaboration with projects such as HSY for Stoneage and Bareeze respectively [high street retail], HSY for Sunsilk [designing a limited edition shampoo bottle], the HSY scarf collection for Shaukat Khanum and most recently, his synergy with YOCA [to design a premium furniture collection], to choreographing Pakistan’s top fashion showcases currently including all the coveted PFDC Sunsilk Fashion Weeks & PFDC L’Oreal Paris Bridal Weeks, Fashion Pakistan Week and Pantene Bridal Couture Week.

In celebration of his second successful decade in fashion, HSY will also be announcing a series of expansion, events, collaborations and limited edition collections throughout 2014, starting with the unveiling of his S/S 2014 pret wear collection titled ‘Venom’ opening FPW 2014 on February 19. For the collection, HSY has infused the timeless elegance of the regional woman of the Sub-continent and Middle East with textures inspired by snakeskin. Unapologetically glamorous, the collection features design elements such as chevron lines, historically used to indicate rank or length of service in the military, which HSY has incorporated to signify his 20 years in the fashion industry. HSY will also be announcing the launch of a flagship standalone store in Lahore soon. Later in 2014 and in celebration of his 20 years in fashion, HSY will reveal a customized limited edition 20 Year design with international brand ToyWatch, a new collection at PFDC Sunsilk Fashion Week and further, unveiling an exciting new television project in Pakistan.

 

Speaking about his 20 year Anniversary, Hassan Sheheryar Yasin said “It’s been quite a journey these past two decades and a very fulfilling one at that! I have been fortunate to have been a part of Pakistan’s fashion industry from when it was a mere fledgling, to playing a part in what it is today, a thriving, vibrant space. In these past twenty years, I have been privileged to have worked with some of the region’s most prolific personalities and minds, from fashion to entertainment, brands to television. I look forward to another twenty years of directional expansion, collaborations and continuing to push Pakistani fashion within Pakistan and globally.”

Hassan is one of the founding members of the Pakistan Fashion Design Council (PFDC) and is the recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle awards in 2009, the Lux Style Awards in 2005, 2007, 2010, the Most Stylish Fashion Icon at the MTV Style Awards in 2009 and Style Guru of the Year by Indus Style Awards in 2007. One of I.Q Magazine’s Top 20 Fashion Icons of the World and amongst HELLO Pakistan’s #HelloHot100 in December 2013, Hassan was also voted Ahlan’s Hot 100 people in 2009 and 2010.

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Kayseria introduces Spring/Summer 2014 collection with three distinct themes

Kayseria - Spring Summer 2014 - Stamp (8)After their successful 2013 summer campaign, Kayseria has introduced their latest collection for Spring/Summer under three distinct themes; ‘A Color Riot’ inspired by Basant, ‘Victorian Romance’ inspired by the Victorian Era, and ‘Letters of Love’ inspired by stamps. For this unique campaign, Kayseria has engaged different models who present diverse looks, each representative of the theme under which the outfit was designed. The unique collection features an unprecedented 65 distinct designs, catering to the diverse fashion needs of even the most discerning consumer. The collection is also available online at their flagship e-store, Kayseria.com.

A Color Riot:

With ensembles meticulously crafted by artisans hailing from Kutch, this line is based in bright and vibrant colours, with a perfect blend of indigos, reds, pinks and purples that aptly reflect the spring season. The designs take inspiration from the cultural sights, sounds and smells of Kutch, a land of snowy white marshy lands with hills on one side and the Arabian Ocean on the other.

Victorian Romance:

The second theme for Kayseria’s Spring/Summer collection is inspired by one of the most celebrated time periods in British history. The line features expansive frocks and fitted corsets, embellished with frills and lace in richly textured floral and lace patterns. The outfits are based in bold blacks and pearly whites accompanied by intricately designed lace patterns with hints of red roses blossoming onto the fabric.

Letters of Love:

The third theme takes its inspiration from postage stamps, a cultural time capsule that chronicles everything from history to contemporary art and monetary value, aptly representing both power and beauty. Expect outfits that feature enticing patterns and are based in a dynamic colour palette with shades that pop and inspire wonder.

Speaking about Kayseria’s SummerI campaign, Art Director Waleed Zaman said, “Spring has arrived in full form and brought with it a rush for fresh wardrobes and new starts. Just as the first flowers of summer begin to bloom, we unveil our bright and style savvy new collection of prints in a variety of brilliant fabrics.  Fulfilling our commitment to provide only the highest quality apparel in our signature aesthetics, we present our new Spring / Summer 2014 collection to our discriminating audiences, with a lot of love.

Overload: Nominated for HUM TV Awards

Overload logo JPGThe year has kicked off on a high note for Overload. After just returning from a very successful tour of India, the band has now bagged a nomination at the popular HUM TV Awards 2014 in the ‘Best Band’ category.  Having given back to back hits in the form of ‘Jeet’ and ‘Neray Aah’ last year, as well as having received a win for ‘Ankahi’ at the 2013 LUX Style Awards, there’s a good chance that Overload will take home the HUM TV Awards trophy.

The band has grown in leaps and bounds since their formation in 2003, with numerous achievements to their credit. Overload is the only band in the Pakistani music scene that is known for featuring several upcoming and renowned musicians in their music. The band loves experimenting with different sounds and genres, done very successfully by them, which is why they have established a very strong fan base and received critical acclaim globally.

HUM TV Awards made its debut last year, and in its first telecast garnered an audience of millions. The awards are organized by the HUM network to recognize and encourage talent from Pakistan’s showbiz industry in various fields including TV, music and films. This year the awards are set to be held in March.

On being nominated for the prestigious award, Overload front man Farhad Humayun said “it’s a privilege to be nominated for one thing or another so frequently. It’s hard being a musician nowadays due to lack of funding and the threat of violence against any act of celebration. I’m truly grateful to all our fans and Hum TV for recognizing our efforts in showcasing our heartfelt efforts“.

GARNIER COME UP WITH NEW BRAND ACTIVATION

Zoe Viccaji performing at the Garnier BB Cream Concert (1)

Garnier, Pakistan’s leading hair, skin and beauty care brand, has undertaken a series of interactive activations to enhance awareness of skin related problems and inculcate a habit of regular skincare within Karachi and Lahore based female students. The campaign has currently been undertaken at the
Institute of Business Administration (IBA), Karachi School of Arts and Karachi Institute of Economics & Technology (KIET) in association with ARY Musik and will be held soon in select Lahore campuses by the end of the month.

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Through the activations, Garnier has engaged female students of participating schools and colleges through a variety of fun-filled and interactive activities, including singing competitions, jump rope contests, quizzes and unique photo-booth installations where students could have their images taken and featured on the brand’s official Facebook page. As part of the campaign, Garnier partnered with ARY Musik to organise a concert with musician Zoe Viccaji for the students of IBA, Karachi. The brand is also offering its Facebook fans a chance to win a specially autographed guitar by the renowned musician, by submitting their stories online through the brand’s Facebook page, where the best story will be chosen by popular vote and awarded the signed memorabilia.

These activities are a part of the brand’s corporate social responsibility and are in line with Garnier’s long-term commitment to encourage and support healthy recreational activities among Pakistan’s youth. Given the social unrest and strife that have plagued the cities of Lahore and Karachi in recent times; Garnier firmly believes that such activities provide a much needed outlet for leisure and entertainment in stressful times.

Speaking about the campaign, General Manager of the CDP Division, Moazzam Ali Khan said, “As a brand, Garnier firmly believes in the philosophy of Taking Care. This philosophy is not limited to the extent of our patron’s physical health but extends to their mental health and overall wellbeing as well. We hope that the youth of Karachi and Lahore will benefit from our efforts to impart education in skincare and appreciate our fun filled activations. We look forward to organising more exciting events in the future.”

Specifically designed for daily use, Garnier’s BB Cream is a revolutionary skincare product that brightens, covers and moisturises the skin while providing instant fairness and protection through SPF. Indeed, the BB Cream is truly a miracle skin perfector that provides the best of skin care with the additional benefits of primers, color correctors, foundations and creams all in one convenient package.

The BB cream features a combination of Hyaluronic Acid, Lipidure Microspheres + Glycerin which retains water in the skin, allowing it to maintain superior moisture levels and improve softness and suppleness of skin for 24hours. Vitamin C provides antioxidant properties, boosts radiance and luminosity of skin. Mineral Pigments delicately and immediately beautify the skin with rich pigments instantly melt and spread flawlessly over skin.

Garnier’s BB Cream has won numerous awards internationally, including “BBB Winner 2013”, “Marie Claire Product of the year 2012”, “Telva Beauty Awards 2012” and “Tara Beauty Awards 2011” and is locally available in two variants: ‘Oil Free’ and ‘Classic’, providing skincare coverage for all skin types. The product is available in the attractive price point of PKR 449/- and can be purchased nationwide at all leading stores.

For more information on Garnier, please visit: https://www.facebook.com/GarnierPk

About Garnier:

In 1904 French chemist Alfred Garnier created the first hair tonic from plant extracts which marked the beginning of the Garnier brand. The full company name, Laboratories Garnier, originated in the 1920s and was acquired by L’Oréal, now the world’s largest cosmetics and beauty brand, in 1965. Today, Garnier is a worldwide brand affiliated with 23 other brands owned by L’Oréal and has grown into becoming one of the world’s leading producers of natural, affordable and accessible hair care and skin care products.

The brand’s innovative beauty products have always been inspired by the science and power of nature and many are enriched with naturally sourced ingredients. Rooted in innovation, Garnier was the first brand to produce sun care items in 1936 and the first to make a permanent home hair color in 1960. Garnier exemplifies L’Oréal’s emphasis on scientific study where research for Garnier goes through 4 stages at one of L’Oréal’s 16 research centers. Through Bioscreening, a unique molecule screening method, Garnier is able to select the best ingredients from nature and identify their activity on the hair and skin, thus, discovering a diversity of ingredients of natural origin for the benefit of its consumers.  Indeed, by combining high performance and effective formulae with active natural ingredients, Garnier creates caring products that ‘Take Care’ of their consumers. Garnier’s aim is to work in harmony with the way a person is and make a real difference to who they can be.

Garnier’s renowned range of quality hair color, hair care and skin care products include the Garnier Color Naturals product line, a hair color that is enriched with Natural Olive Oil along with Color Naturals Intensity, sourced from naturally active based ingredients. The Skin Naturals line includes Garnier Light enriched with Pure Lemon Essence and Vitamin C and Garnier Essentials with Vitamin E. In hair care the Fructis shampoo, conditioner and hair styling products are coveted. All of these lines have a wide range of products for the hair and skin, including hair color, shampoos, conditioners, exfoliates, facial cleansers, cleansers, toners, makeup removers, anti-wrinkle creams, anti-blemish creams and hydrating creams.

In line with the brand’s philosophy of taking care of yourself, others and the world around you, Garnier is committed to sustainable development and is an environmentally conscious brand that recycles or reuses 91% of its waste. The brand also works for the awareness of breast cancer and globally, is working in conjunction with the British Skin Foundation and in Pakistan with Shaukat Khanum Memorial Cancer Hospital and Research Centre to take care of others by raising awareness about sun safety and breast cancer respectively, amongst its consumers.

Garnier has a rich global tradition of cultivating local spokespersons from the world of arts, fashion and beauty and to complement this tradition they are represented by dynamic actress and celebrated television host Juggun Kazim in Pakistan. The seasoned actress’ natural beauty, flair, professionalism and sense of social and civic responsibility make her a natural choice for Garnier. For Garnier, beauty is within us all. Everyone possesses their own natural beauty and everyone has the power to make that beauty shine through. It’s about taking care.

“Dressing from head down”-TONY &GUY

Maheen Karim (27)

TONI&GUY Hair Meet Wadrobe, is the instigator of the “dressing from head down” philosophy, having created some of the hottest hair fashion trends on London catwalks for the past few seasons. Britain’s most celebrated hair-styling brand, TONI&GUY Hair Meet Wardrobe, collaborated again with Pakistan’s top fashion platform, FPW 6,  showcasing relevant LFW S/S14 looks on our local catwalk.  The three TONI&GUY HMW looks featured over three days were Glamour, Classic and Casual through leading designers Shehla Chatoor, Maheen Karim, and Sadaf Malaterre, using celebrities as their muse to embody the TONI&GUY Hair Meet Wardrobe philosophy.  The hair styling was done by the Artistic Director of TONI&GUY, Saeeda Mandviwalla and her team.

Anoushey Ashraf (1) Anoushey Ashraf (2) Ayesha Omer Day 1 T&G reveal Lounge Day 2 T&G reveal Lounge 1 Day 2 T&G reveal Lounge Day 3 T&G reveal Lounge Humaima (2) Humaima Maheen Karim-Classic Look (1) Maheen Karim-Classic Look (2) Maheen Karim-Classic Look (3) Maheen Karim-Classic Look (4) Maheen Karim-Classic Look (5) Maheen Karim-Classic Look (6) Sadaf Malaterre-casual look (1) Sadaf Malaterre-casual look (2) Sadaf Malaterre-casual look (3) Sadaf Malaterre-casual look (4) Sadaf Malaterre-casual look (5) Sadaf Malaterre-casual look (6) Shehla Chatoor-Glamour Look (1) Shehla Chatoor-Glamour Look (2) Shehla Chatoor-Glamour Look (3) Shehla Chatoor-Glamour Look (4) Shehla Chatoor-Glamour Look (5) Shehla Chatoor-Glamour Look (6) Sneha Khwaja (Brand Manager)

Brand Manager, TONI&GUY HMW: Sneha Khawaja:

“This year we came up with an exciting campaign truly celebrating the head-to-toe philosophy of the brand on both red carpet, backstage, and on the catwalk. To maintain excitement and curiosity with our key fashion personalities, a different designer, celebrity muse and relevant LFW S/S14 hairstyles using TONI&GUY HMW styling products were revealed in our TONI&GUY HMW Lounge.  Changing the reveal lounge furniture and set up each day was vital to having our audience feel the different attitudes that persist throughout some of our eclectic styling ranges in the local market: Glamour, Classic, Casual.”  Unilever Pakistan is proud to have such a renowned and eclectic haircare and styling brand in the local market.  Going forward we are excited to engage with more fashion-centric platforms, hoping to further bridge the gap between hair and wardrobe, showing people to not only make a statement with their fashion, but also with their hair.”

The S/S14 looks were revealed all the three days of the fashion week at the TONI&GUY HMW reveal executed by Amina and Anisa Rashid Khan of RAKA.  The main attraction of fashion week for all the designers, celebrities, fashion editors and socialites was the TONI&GUY HMW reveal lounge, hosted by the popular Adnan Malik and Frieha Altaf.  Britain and brand inspired, the reveal lounge had a black & white checkered floor with a fun, branded photo-phone booth, giving the attendees the feeling of London Time Square and capturing their fashionable memories from the event in a fun, quirky way.   Each day the reveal activity was followed by a ramp show showcasing the capsule collections of Shehla Chatoor, Maheen Karim and Sadaf Malaterre for TONI&GUY HMW Show.  The TONI&GUY HMW show was choreographed by renowned Frieha Altaf.

Day 1:  TONI&GUY HMW featured Shehla Chatoor’s collection, styled using the Glamour HMW range.  Shehla has always been associated with edgy and glamorously impactful ensembles, so it was a perfect match.  The hairstyles created by Saeeda Mandvivalla and team showcased playful volume with the hero product as Glamour Moisturizing Shine Spray.  The beautiful and glamorous Humaima Malik was Shehla Chatoor’s muse for the night and showstopper on the catwalk.  The idea behind this capsule collection was to showcase the philosophy of TONI&GUY HMW that the hair can be wear as an accessory and with the perfect wardrobe you need a perfect hair style to make it a hit.

Day 2:  TONI&GUY HMW featured Maheen Karim’s collection, styled using the Classic HMW range.  Maheen Karim’s evening wear was the epitome of Classic elegance.  Maheen’s brand is known to adorn numerous Pakistani & Foreign celebrities in universally classic ensembles with emphasis on luxury and silhouette.  The hairstyles showcased statement side-parts with touch of nautical waves, as hero product is Classic Shine Serum.  The collaboration of TONI&GUY HMW range, hairstyling by Saeeda and team, and the Classic wardrobe of Maheen Karim were fabulous received by huge applause from the audience. The multi- talented Ayesha Omer was the muse for displaying the HMW Classic head to toe look.

Day 3:  TONI&GUY HMW featured Sadaf Malaterre’s collection showcasing the Casual HMW range. Sadaf is no stranger to the Fashion Industry making the transition from being on the ramp to sending her creations on it. Sadaf Malaterre has managed to develop a line which is colorful and festive. Her clothes make you feel young, sexy, and edgy, especially with TONI&GUY HMW casual range products which makes the confident woman of today stand apart from the crowd. Anoushay Asharaf was the celebrity muse that embodied the HMW Casual head to toe look.

“My vision was to give all the girls and guys  out there the products, tools and techniques to stay on trend and blend wardrobe with hairstyles, from head to toe or root to tip” Said Saeeda Mandviwala, Artistic Director TONI&GUY

Stay tuned to pictures from the event and follow us @hair_wardrobe and #HairMeetWardrobe

Hairmeetwardrobe.com

About Unilever Pakistan: Unilever Pakistan is a subsidiary of Unilever Plc which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Its brands such as Lux, Lifebuoy, Lipton, Surf and Wall’s are known for their consistently high quality and value and are trusted and consumed daily by millions of people across Pakistan. Unilever’s brands strife to create a better future every day for consumer across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards, now in its twelfth year; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. Unilever’s ambition is to double its business while reducing its environmental impact. It is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling.

Kamal Lawn by Zara Shahjahan introduces 15 designs this season, launching March 11 2014!

a brand new collection for Spring/Summer 2014 in collaboration with fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan 2014, an intimate media reveal. The collection will be launched nationwide on March 11, 2014.

Erum Ahmed – CEO So Kamal Kamal Lawn by Zara Shahjahan 2014 – Exclusive Media Preview (3) Kamal Lawn by Zara Shahjahan 2014 – Exclusive Media Preview (4) Kamal Lawn by Zara Shahjahan 2014 – Exclusive Media Preview (5) Kamal Lawn by Zara Shahjahan 2014 – Exclusive Media Preview (7) Kamal Lawn by Zara Shahjahan 2014 – Exclusive Media Preview (8) Kamal Lawn by Zara Shahjahan 2014 – Exclusive Media Preview (9) Kamal Lawn by Zara Shahjahan 2014 (1) Zara Shahjahan and Erum Ahmed, CEO So Kamal

Revealing exclusive collection information, this season Kamal Limited in collaboration with Zara Shahjahan introduce a collection inspired by Sub Continental, specifically Indian patterns and motifs. Available in 15 distinct designs, each in two-colour variations with a bright colour palette mixed with black and white, the collection offers a diversity of design options with fabric uniquely printed to allow for multiple stitching options through the print, complete with digitally printed borders. A customised design kit will also accompany each print with requisite borders, brooches, laces and embroideries for a complete look. Further, the collection also includes stitched lawn kurtas as tailored by So Kamal available in multiple sizes. The brand also introduces coveted award winning model, Neha Ahmed as the face of Kamal Lawn by Zara Shahjahan this season. The collection is set to launch nationwide at over 5 So Kamal Flagship Stores in Lahore, Karachi, Islamabad, Faisalabad and Multan from 11th March 2014 and onwards.

Kamal Limited is one of the premier textiles exporters of Pakistan, who within a short span of just 2 years have further endeavoured to define textile retail specifically in Pakistan, introduced their popular designer lawn collections in 2012 and 2013 along with establishing over 5 stand-alone lifestyle retail stores by the name of So Kamal, in Lahore, Karachi, Islamabad, Multan and Faisalabad. Fashion designer Zara Shahjahan is well renowned for her design philosophy focusing on an aesthetic that is feminine and sophisticated with a signature look which is simple, beautiful and always in vogue. With a background in miniature painting, she is one of Pakistan’s few designers who has the expertise to make her own motifs

DAY 3 Pakistan Fashion Week Spring/Summer 2014

Nomi Ansari (7)

Karachi, February 21, 2014: The last day of Fashion Pakistan Week Spring/Summer 2014, organized by Fashion Pakistan Council and HUM Sitaray, is association with Toni & Guy, TDAP, Bank AlFalah, Nestle Everyday and Nishat Linen, witnessed a full house of celebrities and icons of Pakistan’s fashion industry.

Act one of Day 3 started with a bang with an eye-catching and funky collection by Tapulicious featuring Kamiar Rokni, HSY and Mohsin Ali. The ensembles were inspired by colourful and repetitive patterns of traditional ‘shamiana’ tents. The prints and bags were based on silk paintings and artistry of a famous Japanese artist, and Tapu’s aunt, Mariam Syedullah. Each print contained hundreds of miniscule photographs of Karachi that were put into artistic stitch by House of Kamiar Rokni. The second collection of Tapu featured Mondrian-style colour blocking that was crafted into garments by the very talented Mohsin Ali. The third and final selection was inspired by current trends with a monochromatic look at the animal world. Tapu used zebra and leopard prints layered alongside chevron stripes and kaleidoscopic colour creating a fresh look at an old classic.

The vibrant collection of Tapulicious was followed by an elegant showcase by Maleeha C. Nasir’s label Daaman. Maleeha C. Nasir has been involved in the fashion business for over a decade. She started modelling during her undergraduate days at LUMS. Maleeha took the plunge into designing in 2009 by launching her acclaimed ready-to-wear label “Daaman”.

The third act of Show One was presented by Gul Ahmed, a household name that represents the retail textile industry of Pakistan. Over the years, Gul Ahmed has emerged as a complete solution for fashion and regular wear. The diversified brand encompasses everything under one umbrella including lawn prints, ‘khaddar’, chiffon, silk and designer lawn suits.

Show one ended with Ali Xeeshan’s exquisite stitch-work that was based on conventional materials with unorthodox aesthetics. Ali Xeeshan is also renowned for his bridal couture that circles around the ethnic background of Pakistan.

The second show of Day Three started with an elegant collection by Wardha Saleem. Wardha Saleem is another prodigy produced by Indus Valley School of Art and Architecture who mastered the art of fashion and textile designing. Her intricate printed lawn designs and cuts have captured the interests of her clients from the very beginning of the brand.

Mahin Hussain was next to show her talent to fashion gurus. Her collection was based on the poetry of the late Parveen Shakir. Mahin Hussain specializes in leather and canvas handbags. The designs were simple yet bold. The label boasts of a very patriotic line of canvas bags that featured quotes from Quaid-e-Azam Mohammad Ali Jinnah and arresting lyrics from songs of Madam Noor Jehan.

Upcoming and promising designer, Faraz Manan, carried forward the show with his lively collection based on western aesthetics with eastern sensibilities. The dresses were rooted in real world practicality while containing accents of experimentation.

The grand finale was by the renowned fashion icon Nomi Ansari who showcased a magnificent collection. In under a decade, the Nomi Ansari brand has become one of the most sought-after labels in Pakistan. Nomi Ansari grabbed attention with his ultra-vibrant palette. His clothes were fun and funky, and at the same time had a distinctly ethnic touch that appealed to tastes from across the spectrum. It is an appeal that he has consistently maintained. His highly inventive colour combinations and detailed craftsmanship with intricate embellishments have become his signature style.

Fashion Pakistan Week 2014 is being choreographed by HSY & Productions with back stage management by Production [021] & show production by CKO. Make-up and hair-style on Day One was by Sab’s Salon, on Day 2 by Depilex and on Day 3 by Nabila’s .Tapu Javeri has been engaged for all official photography for the event while PR of the event has been undertaken by the PR department of HUM Network Ltd.

DAY 2 Pakistan Fashion Week 2014

Maheen Karim (27)

Karachi, February 20, 2014: The second day of Fashion Pakistan Week Spring/Summer 2014, organized by Fashion Pakistan Council and HUM Sitaray, is association with Toni & Guy, TDAP, Bank AlFalah, Nestle Everyday and Nishat Linen, opened with upcoming designer Fahad Hussayn.

Fahad Hussayn enthralled the attendees with his unique sense of colours and cuts.  Fahad Hussayn couture aims to provide its clients with high end fashion and trousseau clothing. The range focuses on grandeur in terms of designs and aesthetics. The designer presented Trousseau collection, an exquisite couture bridal-wear.

The popular make-up brand Maybelline came up next. Models walked on the ramp with contemporary make-up for work and parties. The audience also witnessed latest trends in bridal make-up.

The next showing was of Naushemian by Nauman Arfeen. Nauman Arfeen’s couture ranges from exclusively designed ‘sherwanis’ to top-of-the-line royal turbans that ensure a strong following for the designer. ‘Haute after Dark’ by Nauman Arfeen was inspired by Persian art called ‘Persian pickles’.

Pakistan’s leading leather brand Jafferjees ended the First Act of Day Two with their latest products. Jafferjees spring/summer 2014 collection featured clutches, handbags and travel bags that were crafted with sophisticated details. Jafferjees collection offered mixed textures and patterns including ostrich-print and cross-stitch to delight the most demanding enthusiasts of fine leather.

The Second Act of Day 2 started with a colourful and funky collection by Gulabo. Since its inception in 2005, Maheen Khan’s brainchild, Gulabo has grown to become one of the biggest brands in prêt business in Pakistan. Gulabo is a tribute to everything born and bred in Pakistan. Pure truck art-inspired motifs and patterns portray the love of Gulabo for Pakistan and modern ‘desi’ culture. Aside from hip pret wear for the youth, the label also offers decorative items such as photo frames and accessories with the same theme.

This exciting show was followed by models exhibiting artistic wear by Innaya. Inaaya is a pioneering concept in ethical fashion, combining classic inimitable techniques with artisanal production. Inaaya utilizes skilled workers to create unique, flawless fashion pieces and hand-made goods which are now finding an audience globally with receptive customers, eager for differentiation, embracing the ‘one-of-a-kind-finds’ trend, especially in fashion, home goods and soft furnishings industries.

This year Fashion Pakistan Week also highlighted the upcoming retail brand, SHEEP. SHEEP offers ready-to-wear designer couture to cater to modern day women. The couture offers smart casuals, work-wear, luxury prêt, Black SHEEP and SHEEP Man. The brand has successfully expanded its reach in the last few years. They offer an exclusive mixture of casual fashions and chic runway designs boasting unique colour schemes. The clothing range is complemented by chic accessories with original designs that are mostly influenced by nature.

The Act culminated with a grand showing by Shamaeel Ansari. Shamaeel’s style focuses on magnificence and grandeur. While her couture is luxuriant and distinctly bordering on the regal, her new prêt is a cluster of price-sensitive high fashion that leaves a unique stamp of ingenuity on a mixture of fabrics. Her earlier flamboyance has been replaced with elegant mellowness with a sense of mystery.

Fashion Pakistan Week 2014 is being choreographed by HSY & Productions with back stage management by Production [021] & show production by CKO. Tapu Javeri has been engaged for all official
photography for the event while PR of the event has been undertaken by the PR department of HUM Network Ltd.

 

DAY 1 Pakistan Fashion Week 2014

Zainab Chotani (12)

Karachi, February 19, 2014: Fashion Pakistan Week 2014, organized by Fashion Pakistan Council and HUM Sitaray, in association with Toni & Guy, TDAP, Bank AlFalah, Nestle Everyday and Nishat Linen took off in a magnificent way, here today. The three-day fashion marathon is one of the most anticipated fashion events in the country.

 

HSY, Pakistan’s premier fashion designer and world renowned model, opened the show with his latest collection for this spring and summer. HSY is one of the most sought-after luxury fashion house that’s more than just a label. HSY couture is best known for combining contemporary silhouettes with traditional techniques of old. HSY couture boasts of distinctive Pakistani and Middle Eastern designs peppered with western influences which are augmented by stunning colours and refined cuts. This unique synthesis and design philosophy by HSY has played an important role in carving a niche for designers round the globe. He stands as one of the most respected names in Pakistan’s fashion industry.

 

HSY’s stunning opening collection paved the way for upcoming designers participating in Bank Alfalah Graduate Show. Eight new and upcoming designers exhibited their talent and creativity in this segment.

 

Next presentation was by Lala Textiles. With a versatile array of silhouettes, Lala Textiles brought to the runway an eclectic mix of fashion, combining the ethnic and vibrant lawn prints of Lala Textiles with the young pret wear aesthetic for a more contemporary look.

 

Next to show was Aamna Aqeel who gained massive recognition and following when she made her debut at Pakistan Fashion Week 5 where she presented stunning leather, silk and stud-embossed collections. Aamna has since dressed celebrities and branded commercials. Aamna is transforming fashion from an elite craft into a corner-stone of contemporary popular culture for women not just in Pakistan but round the globe.

 

The first act of the day ended with an eclectic collection by Nida Azwer who has been designing and working in fashion under the aegis of her eponymous label since 2005, only one month after she graduated from the prestigious Indus Valley School of Art & Architecture. Nida Azwer’s label has come to be recognized for the designer’s love of the more classic and vintage design elements infused with our traditional crafts such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, ‘zardozi’ and miniature embroidery worked into contemporary fashion silhouettes manifest in the collections she has showcased at her debut solo show and across various fashion weeks and exhibits.

 

 

 

Act 2 of Day 1 was opened by critically-acclaimed international designer Deepak Perwani. Deepak’s contribution to fashion, through his creativity and innovation, has been commended within Pakistan and recognised the world over. He is equally comfortable in producing award-winning eastern wear as he is in cutting-edge western designs. He has been instrumental in not only modernising Pakistan’s fashion, but also the aesthetic sensibilities of its people.

 
Levi’s came in next to showcase their Commuter, COOLMAX and ICONS Collection. The Commuter series by Levi’s is designed to take the urban worker from their a.m. ride, through the workday and into evening. Levi’s also exhibited their new project, COOLMAX, an innovative collection designed to keep you cool through thermo-regulating fibres that draws moisture away from the body, dries quickly and enables the fabric to breathe. The brand also showed their ICONS collection with western shirts and trucker jackets that have been tested by generations.

 

Zainab Chotani displayed her talent after the funky ramp show by Levi’s. With her achievements in fashion beyond description, Zainab Chottani’s name is enough to symbolize high-end style. Breathtaking bridals are her forte. Her passion and dedication in creating each outfit is evident when a bride dons an original Zainab Chottani Bridal. Intricate embellishments along with her unique way of playing with colours have set her apart from the rest of the Pakistani fashion industry. Zainab Chottani has acquired a well-deserved reputation for her bridals globally. The designer has again proved that she is beyond limitations – bridals may be her forte but she is equally adept at pret.

 

The first day ended with a grand presentation by renowned fashion icon Adnan Pardesi who launched his label in 2007. Adnan Pardesy defines his design philosophy as minimalistic. He employs structure and architecture as inspiration for his design. In the short span of his career Adnan has made an impact on the local market. He enjoys a very creditable reputation among peers and the media for the mark that he has made in fashion with pioneering in pleating, honeycomb, quilting and denim in Pakistan.  Since his debut appearance at Karachi Fashion Week in 2008, he also showed at Ensemble in Karachi in 2008. Pardesy has shown in Singapore and at both Pakistan Fashion Week 1 and 2. Adnan also exhibited in Ogaan, Delhi in 2010.

Fashion Pakistan Week 2014 is being choreographed by HSY & Productions with back stage management by Production [021] & show production by CKO. Tapu Javeri has been engaged for all official photography for the event while PR of the event has been undertaken by the PR department of HUM Network Ltd.

PHOTO CREDITS:

M. Haris Usmani and Ahsan Qureshy

 

LALA Textiles reveal their SS-2014 fabrics, prints and embroideries at Fashion Pakistan Week 6 with a collection styled by Wardha Saleem

LALA FPW6One of Pakistan’s leading textile brands, LALA Textiles are set to introduce their SS-2014 collection of prints at Fashion Pakistan Week 6 on Thursday 19th February 2014 with a collection styled by designer Wardha Saleem.

With a versatile array of silhouettes, Lala with Wardha Saleem bring to the runway an eclectic mix of fashion, combining the ethnic and vibrant lawn prints of Lala Textiles with the young pret wear aesthetic of Wardha, for a more contemporary outlook.

Speaking about the Lala Textiles debut on the FPW ramp, CEO Pervez Lala said: “We have been showcasing our prints in Lahore, India, the Middle East and Europe throughout 2012 and 2013 and look forward to bringing our new series of prints to the Karachi Fashion Pakistan Week runway in design collaboration with the talented Wardha Saleem. At Lala we intend to expand throughout 2014-2015 in Pakistan and within the expatriate communities in Europe and the US as well as to our Indian audiences and we trust such platforms will give us further accessibility and reach to these markets and aid us with this expansion.”

On collaborating with Lala Textiles for the FPW 6, Wardha Saleem says, “It has been a fun experience making ensembles out of Lala Textiles’ vibrant prints. Keeping the brand’s design ethos in mind, I’ve styled outfits by mixing and patching different prints, fabrics and embroideries to create a kitsch collection that is in line with the trends of SS2014.”

Indeed, having started in Pakistan in 1947, the Lala Textiles brand has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges. Today, with their multiple decades of seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year and has expanded exponentially within Pakistan, India, Bangladesh, the Middle East and the UK. The brand is best known for their seasoned experience in manufactured, producing and retailing quality textile with a commitment to principled trade.

The Nida Azwer atelier to showcase “The Arabesque collection” at Fashion Pakistan Week 2014

Nida Azwer Logo [F]Following the brand’s showcase  of ‘The Hyderabad Collection’ at an exclusive couture soiree in Lahore, the Nida Azwer atelier returns to Fashion Pakistan Week to showcase their prêt and luxury prêt collection titled “The Arabesque Collection” on 19th February at the 6th iteration of the event in Karachi.

For this collection, designer Nida Azwer draws inspiration from Arabesque, a unique form of Islamic artistic decoration. It comprises of rhythmic linear patterns of intertwining lines, patterns and other elements. Based in a pure colour palette consisting of whites, golds and silvers the collection features the label’s signature cuts with varied hemlines. Individual creations in this collection have been treated with prints and embroidery, emboss and foil printing, pleating and cutwork creating layers and textures that reflect a contemporary look. Expect silhouettes that are airy and flowy in fabrics such as pure silks, cotton nets, voile, chiffon and organza.

Speaking about her collection for Fashion Pakistan Week, Nida Azwer said, “I have always had a passion for reviving ancient design techniques and artistry through my collections. In this vein, my latest collection pays homage to the traditional Islamic art of Arabesque. This is an endeavour to revive the age old handicraft and art form again in a more modern reimagining but without fundamentally altering the craft itself.”

Displaying Nida Azwer [F].jpgDisplaying Nida Azwer BTS [F].jpg

“Zaiqay Frontier Kay – Dera Ismail Khan Kay BhulayBasrayPakwan”

‘Zaiqay Frontier Ke – Dera Ismail Khan KaeBhulayBisrayPakwan’,translated as ‘Flavours of the Frontier – Forgotten Recipes from DeraIsmail Khan’.  Written by the late PushpaKumariBagai, the book is acollection of Bagai’s coveted recipes with an introduction by her daughter Dr. Anjali Malik, aProfessor of History at the Delhi University. Indeed Bagaiwas the custodian and exponent of avery special culinary tradition; the vegetarian cuisine of the HinduPathans of Dera Ismail Khan – a tradition which survived thehorrors and rigours of the Indo-Pak Partition, when families such asBagai’s were uprooted overnight from DI Khan to Delhi, forced to leavebehind a life of privilege and pleasure. It was through Bagai’spreservation of the dietary customs of DI Khan’s Hindu Pathans in Delhi,that many families within her community were provided with a nostalgiccomfort through cuisine that helped preserve their sense of identity.‘Zaiqay Frontier Ke – Dera Ismail Khan KeBhulayBisrayPakwan’ is in essence a cross-border and cross-cultural initiative, being jointly printed in Lahore and Lucknow, with its Hindi-Urdu translation undertaken by Abbas Sial, a Derawal currently residing in Sydney, Australia. It is being released in both India and Pakistan simultaneously this February2014. Further, in India, the book is being introduced by iconic media personality VinodDua whose familyalso hails from Dera Ismail Khan.

????? ????? _Zaiqay Frontier Kay_ - Sample Recipes (1) _Zaiqay Frontier Kay_ - Sample Recipes (2) _Zaiqay Frontier Kay_ - Sample Recipes (3) _Zaiqay Frontier Kay_ - Sample Recipes (4) _Zaiqay Frontier Kay_ - Sample Recipes (5) _Zaiqay Frontier Kay_ - Sample Recipes (6) _Zaiqay Frontier Kay_ - Yaadain (1) _Zaiqay Frontier Kay_ - Yaadain (2) _Zaiqay Frontier Kay_ - Yaadain (3) _Zaiqay Frontier Kay_ - Yaadain (4) _Zaiqay Frontier Kay_ - Yaadain (5) _Zaiqay Frontier Kay_ - Yaadain (6) Press Release – Markings Publishing present first ever Hindi-Urdu collaborative cookbook between Pakistan & India [F]

‘Flavours of the Frontier: forgotten recipes from Dera Ismail Khan’includes a diversity of 80 recipes, ranging from culinary delights such as‘doliwali roti’, ‘daalkesamosay’, ‘chanekidaalkahalwa’ and ‘boondikisubzi’ whereeach recipe is original and reflects the history andculture of the Hindu Pathan community of DI Khan. Within the book, theintroduction encompasses a brief history, providing the cultural and socialcontext to the recipes along with imagery of key ingredients throughout thebook, a description of the cooking process and images of the finalpresentation of each prepared dish.

Speaking about cookbook, CEO Markings Publishing, KiranAmansaid;“Ourhistory and culture stands distinguished in all forms, perhaps morespecifically in language and cuisine. The concept behind the collaborationfor this book was to explore and present unique recipes, reviving them forthe Pak-India palate and sensibility. It is about the preservation offlavours, tastes and traditions that have been passed down from onegeneration to the next.”

“My mother-in-law was a fantastic cook. Her cooking became the bond thatkept the family connected with their roots in distant Dera Ismail Khan, inNorth West Pakistan, near the Afghan border.  My mother in law learnt howto cook from her own mother in law, who shared with her the unique andspecial recipes and dietary customs from the region and for the ensuinghalf century and more, till her passing away in March 2012, she was aworthy bearer of the tradition of that distinctive cuisine of the Hinducommunity of DI Khan. A couple of years ago we persuaded her to recordthese distinctive recipes so that they could be accessible to all those wholoved her cooking in India and in Pakistan, and she embarkedenthusiastically on this project. She had cooked intuitively and was not

used to specific measures for the various ingredients that went into thedifferent dishes hence in order to accurately document the recipes sheactually tried out each of them before penning them down.  Sadly, she didnot live to see her recipes published as a cookery book. She had so wanted

them to be disseminated and distributed, to share the joy she herselfderived from food.” said Dipa Singh Bagai.

Published by Markings with Recipes by PushpaKumariBagai, Edited by ShanazRamzi, Cover Illustration by Ayesha Durrani, Photography by Adeela Badshah,KohiMarri, Nakul Malik and AtulBagai, ‘Zaiqay Frontier Ke – Dera IsmailKhan KeBholayBisrayPakwan’ is currently available to purchase for PKR1,500 at leading book stores across Pakistan.

L’Oréal Paris to host Valentine’s Day Animation in Karachi and Lahore!

L’Oréal Paris, the world’s leading beauty brand, brings its skin and make-up expertise to consumers through an interactive in-store Valentine’s Day Animation at Naheed Super Store in Karachi and Al-Fateh Store in Lahore on Friday, 14th February 2014.

L'Oréal Paris - Valentine's Day Animation - Dermo (1) L'Oréal Paris - Valentine's Day Animation - Dermo (2) Leaflet

The Valentine’s Day Animation is open to the visitors and patrons who can meet L’Oréal Paris Skin and Make-up experts, i.e. Dr. Khilji [Karachi] and Dr. Zarqa Taimur [Lahore] for Skin and Maram & Aabroo [Lahore] and Beenish Parvez [Karachi] for make-up, for complimentary consultations.

For skin care, the brand will be highlighting Revitalift – the world’s number#1 anti-ageing range. Revitalift is a complete anti-ageing offer for Pakistani consumers with 3 distinct propositions catering to different anti-ageing needs:

Revitalift Core range: for first time anti-ageing users or women who want to follow an effective regime.

Revitalift Total Repair 10 range: a unique multi-repair solution especially created to simplify the lives of busy women on the go.

Revitalift LaserX3 range: a truly revolutionary range from L’Oréal Paris for the high-demanding women who wants transformational anti-wrinkle results that are visible instantly.

Make-up embodies fashion, style and glamour where fashion and individuality is defined by the “look”, which can only be completed with make-up. In this regard, L’Oréal Paris through its experts will be highlighting the make-up ‘looks’ for the upcoming Spring/Summer 2014 season.

Schedule for Al Fateh Store in DHA – Lahore:

Maram & Aabroo: 4 PM to 6 PM

Dr. Zarqa Taimur: 6 PM to 9 PM

Schedule for Naheed Super Store in Karachi

Beenish Parvez: 4:30 PM to 6:30 PM

Dr. Khliji: 7 PM to 9 PM

Come and experience the L’Oréal Paris expertise at Naheed Super Store in Karachi and Al-Fateh Store in Lahore on Friday, 14th February 2014 for the best of beauty, glamour and expertise, because you’re worth it!

Ayesha-Somaya 2014 Lawn collectionto launch nationwideon 18thFebruary

the Ayesha-Somaya design duo are pleased to announce the launch of their 2014 Lawn collection available nationwide from 18th February 2014 onwards.With prints inspired by the whimsy of timeless summer romance, the collection features 10 original designs, with each print in 2 distinct color ways atprice points ranging between PKR 3,990 – PKR 4,490 for an unstitched three piece outfit.

Ayesha-Somaya 2014 Lawn collection - Brand Ambassador Momal Sheikh (1) Ayesha-Somaya 2014 Lawn collection - Brand Ambassador Momal Sheikh (2) Ayesha-Somaya Logo (F) - Low Res Ayesha-Somaya Profile Picture - Somaya Adnan & Ayesha Sohail

Speakingabout the launch of their 2014 Lawn collection, Ayesha Sohail and Somaya Adnan said: “Our third lawn collection features a deft palette of breezy pastels and flirty floral shades including hues of aquas, blues and minty greens, with select pieces in vibrant violets and rose pinks. This summer we invite you to introduce the romance of summertime into your wardrobe with the Ayesha-Somaya 2014 Lawn Collection.”

Ayesha-Somaya also continue their association with leading television personality Momal Sheikh as their lawn brand ambassador for the second year running. Indeed, Momal Sheikh embodies the versatility and glamour that is quintessentially Ayesha-Somaya.

“It’s been a great experience to be associated with Ayesha-Somaya Lawn for the second successive year. The most engaging quality of the brand is their ability to create designs thatmake each woman feel beautiful in whichever outfit they select. This collection is no exception and features fashionable ensembles in a diverse color palette which will undoubtedly charm!”saidMomal Sheikh speaking about Ayesha-Somaya Lawn.

With five years of experience, the Ayesha-Somaya brand encapsulates diversity within their range of collections, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with an annual collection of Designer Lawn. The brand is currently retailed out of their flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via their online store at www.ayesha-somaya.com.

Ayesha-Somaya Lawn will be available to purchase from 18thFebruary 2014 through exclusive retailers across Pakistan. For more information please visit:

https://www.facebook.com/AyeshaSomaya.

For further press and publicity, please contact Amjad Bhatti at Lotus Client Management & Public Relations at amjadbhatti@lotuspk.com or on +923018489966.

About Ayesha-Somaya:

Ayesha-Somaya is a luxury women’s wear designer label best known for their Haute Couture, Prêt-à-Porter, cocktail and smart casual wear. The brand was established in 2008 by the entrepreneurial duo of Ayesha Sohail and Somaya Adnan, who teamed up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring within their eponymous label. Indeed, Ayesha-Somaya’s work is constantly evolving within an ethos which is focused on feminity and elegance, interpreted both within the Eastern and Western aesthetic. The brand is currently retailed out of a flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via online store at www.ayesha-somaya.com.

Ayesha-Somaya’s design philosophy is based on versatility and glamour with a clear focus on creating outfits to make each woman feel beautiful in whatever she wears. Only five years old, the brand encapsulates diversity within their collections range, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with an annual collection of Designer Lawn.

The team works in tandem to complement each other’s strengths, where Ayesha focuses on ready to wear collections and Somaya on couture and operations, thus also bringing in her experience from her role as a Managing Director at Brands Just Pret, a leading multi-brand store with outlets across Karachi and Dubai.

The Ayesha-Somaya Design Studio and Flagship Store is based at 13-C, 1st Sunset Commercial Street, Phase 4, DHA, Karachi. The brand is also stocked at Brands Just Pret stores in Karachi, Dubai and Abu Dhabi; Fashion Pakistan Lounge in Lahore, Concepteurs Lounge in Peshawar, House of Pashu in Multan, Labels in Faisalabad, Bia Galleria in Riyadh, Shabi’s in Toronto and Elan by Salima in Atlanta. Details of international representatives in Chicago and Houston are available on request.

Amitabh Bachchan and Honey Singh to dance to Bhootnath track

Bhushan Kumar, producer of the sequel, told News18 : “It’s great to have Amitabh bachchan and Honey Singh together in the song, ‘Party with Bhootnath‘, which will be shot in the next few days. We’re hoping to create a good chemistry between Honey Singh and Big B.”

“It’s a lavishly set song that will be shot in a modern haveli resort and will involve a lot of special effects. We’ve requested Amitji to rap too. This will be one crazy number!” he added.

Bachchan, who plays the role of a friendly ghost in the movie, earlier said how much he enjoyed dancing despite his age.

The actor was joined on the set of the film by Ranbir Kapoor who has a cameo role.

Bhootnath Returns is a sequel to the 2008 horror-comedy produced by T-Series & BR Films.

Sidra Iqbal: First Pakistani Nominated for the GR8 Women Awards 2014

Sidra Iqbal

This week Pakistanis have yet another reason to beam with pride. The GR8 Women Awards has for the first time nominated a Pakistani woman to receive one of their prestigious trophies. Sidra Iqbal is one of 16 women from across the Middle East region to be recognized and celebrated this year.

The GR8 Women Awards have been organized for the past 3 years by the Indian Television Academy and serve to not only recognize women for their achievements but also to increase awareness for the founder’s, Anu Ranjan’s charity, BETI. BETI is a foundation which helps women in trouble and provides them with funds to overcome difficulties.

Pakistan’s very own popular television host and journalist, Sidra Iqbal, will be honoured and recognized on 15th February’14 at the 4th Annual GR8 Women Awards in Dubai. Sidra is well-known for her million dollar smile, which combined with her impeccable clarity of speech and thought, make her the personality that she is. She was the first Pakistani to host the digital content of the star studded Bollywood extravaganza, IIFA twice in a row in Singapore and Macau, interviewing the A-list Super Stars of Indian Cinema. Sidra is one journalist who has been able to hold her own, whether it has been a hard core debate on counter terrorism and national security with policy makers, or light hearted chats with accomplished celebrities.

For these achievements and so many more Sidra Iqbal is receiving the coveted GR8 Women Award in Journalism at Sofitel The Palm in Dubai. On this glamorous and momentous occasion, Sidra will be adorned in an outfit by Sania Maskatiya. Sidra Iqbal comments regarding receiving this great honor: “I am most humbled to be recognized at this prestigious forum that celebrates dynamic women achievers from across the region. It’s a delightful feeling to be the first Pakistani GR8 Women Award recipient. Pakistan has a treasure of untold heart touching, inspiring stories and I feel it’s a tremendous opportunity to draw attention to the real Pakistan story.”

Simi Garewal is also receiving an award this year while past winners include big names such as Sushmita Sen and Karishma Kapoor. Leading Bollywood and Indian television stars will be in attendance including, Shriya Saran and Kangana Ranaut. The awards will be aired live on Sony Entertainment.

Sidra Iqbal

Sidra Iqbal

About Sidra Iqbal

Sidra Iqbal has been a figure to keep an eye on since the tender age of 15 when she won the English Speaking Union’s prestigious International Public Speaking Championship in London, UK and was invited to the Buckingham Palace to receive her award from HRH the Duke of Edinburgh, Prince Philip. Since then Sidra has represented Pakistani youth at a variety of power-packed forums in Australia, Cyprus, Japan, Turkey, Switzerland, UAE, UK, etc. She was not only an admired teenage prodigy and a powerful voice of development activism but also an internationally acclaimed ambassador of the youth of Pakistan. Sidra was invited to speak on a number of important occasions and later became known as the youngest Vice President, Public Relations at Ogilvy & Mather. Sidra also founded Statuspro 360 and alongside gained recognition as one of Pakistan’s most prominent television presenters.

Displaying Sidra Iqbal [2].jpg

Festival of Life-By friends of Shaukat khanam

Festival of Life [F] Logo - Festival of life

the first Festival of Life in March last year, the Friends of ShaukatKhanum in collaboration with  Pakistan’s fashion and entertainment industry once again step forward to organize the second Festival of Life. Anall-day carnival for families that promises to be even bigger than last year, the Festival of Life will be heldat the ShaukatKhanum Memorial Cancer Hospital in Lahore on February, 23 2014 from 11 am to 4 pm. All proceeds raised from the festival will be donated towards the construction of Pakistan’s second ShaukatKhanum Memorial Cancer Hospital and Research Centre in Peshawar. Indeed the Festival of Life hopes to raise funds to help complete the construction of the structure of the four floors of the Peshawar hospital within 2014.

The festival promises to be a day full of fun, fashion, festivities and compassion. An extension on 2013’s festival, highlights include an exciting fashion lounge as set up by the prestigious Pakistan Fashion Design Council (PFDC) and Pepsi, with clothes donated from over 60 leading designers and retail brands including Arsalan Iqbal, Élan, HSY, MUSE, Nida Azwer, Sana Salman, SaniaMaskatiya, Sublime by Sara, Teena by Hina Butt, The House of Kamiar Rokni and other mainstream fashion labels and brands, where all fashion will be available at up to 70% off its original price!  Also expected at the festival is a festive play area for childrenset up by party planners extraordinaire, Confetti, along with a food court. A raffle will also be held with dozens of prizes to be won!

At the Festival of Life, a number of renowned celebrities are also expected to make appearances in an expression of their solidarity and will alsowalk hand in hand with cancer patients from Khyber Pakhtunkhwa at in-event celebrity walk.

An action packed trailer of Zindagi Kitni Haseen Hay.

Existence is not a cradle of petals, at most, lock, stock and barrel and that can be seen in the official trailer of Zindagi Kitni Haseen Hay. Starring  Sajal Aly and Feroze Khan, the trailer is crammed with sentiments and ecstasys. The soundtracks literally gave jimjams! Gorgeous Sajal Ali looks delicate in western as well as eastern avatar. As well as Feroze Khan looks no less debonair as he went through the action packed trailer faultlessly with manner. The trailer primarily portray Sajal and Feroze as a pair intensely  devoted to each other but having their own imaginings and endeavor for life, as an outcome  their bond went on cold as trailer went on. They quarrel harshly and as exposed, tear up later. They have a child  too, who is revealed profoundly concerned, moreover due to his parents partition or his father’s fading. Direction of Anjum Shahzad and production by RC Films and kingfisher Films, the movie written by Abdul Khaaliq Khan will be in theaters this year.

Here’s the link of the trailer of Zindagi Kitni Haseen Hay.

International Women’s Day 2015 Designer Collection that Women Love to Wear

Women, the most fragile creature yet the strongest to bear any hardships, are the color of this universe.They bring happiness, strength, love and balance to any family and give great sacrifices just for the sake of it. To honor women, International Women’s Day (IWD) is celebrated each year on 8th of March. Also known as International Working Women’s Day, it focuses on giving respect to women and appreciating their efforts in domestic, economic, political and social fields.

About Showstopper

SHOWSTOPPER, the Multi-Designer Brand Store at the third level in Park Towers Shopping Mall at  Clifton, Karachi has more than 25 designers stocking their latest collections. This store is the brainchild of  Farkhanda Bawany with her eye for fashion and quality.

Here, Showstopper has compiled list of designers you would love to shop and wear Collection is available on Showstopper Website and Store as well

 AISHA ALAM

 ALI FATEH

 ARSALAN AHMED

 ASH L’AMOUR

 BODY FOCUS

 HUDA TAREEN

 INSAM

 MAISON STYLISTICA

 MALIHA SHAUKAT

 MISHA WAHEED

 MAHIN

 MINT

 DESIGNERS BY IMRAN ADIL

 HUSH

 RLCC

 REHANA SOHAIL

 REVAMP BY MUNAF

 SABERA TAPAL

 SARAH GILANI

 SARAH NAJEEB

 SHAISTA BARRY

 THE GLITZ

 ZUBIA MOTIWALLA

Caci Centre

Established in 1998, CACI Centre is one of the pioneers in bringing technology to the field of

beauty in Pakistan. Initially starting and getting famous with the ever popular CACI non-surgical face and body lifts, CACI Centre brings to you the latest anti-aging and rejuvenating treatments using the highest quality products with the latest technology. The philosophy behind the treatments available at the centre are to offer non-surgical alternatives to all your beauty requirements in a way that enhances and maintains your own youthful looks. All treatments are non-surgical and non-invasive and can be done in your lunch break.

CACI Centre SPA Voucher on purchase above Rs 15,000/-

Shoponline

Showstopper Celebrates International Women’s Day 2015

Showstopper invites you avail this SHOP &WIN offer on International Women’s Daypping from the comfort of your home or visit our store. And don’t forget to get your free Caci Centre SPA Voucher on purchase above Rs 15,000/-. Voila! What a perfect way to kick off spring season.

For more information Log On to Showstopper Facebook Page 

Caci Caentre Facebook Page 

PFDC Sunsilk Fashion Week April 2014: Day-4 Journal

[Lahore: 14th April 2014] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the fourth and final day of the seventh PFDC Sunsilk Fashion Week. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week included ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-4 featured Voile shows with Five Star Textile Limited, Warda Prints, Nimsay by Nimra Textile and Lakhany Silk Mills and designer prét-a-porter shows by Rizwan Beyg, Zara Shahjahan, Saira Shakira, Khaadi Khaas, Akif Mahmood and HSY later in the evening.

 

Speaking about the PFDC Sunsilk Fashion Week platform, Chairperson of the Executive Committee of the PFDC, Sehyr Saigol said: “As we approach the 10th iteration of our critically acclaimed fashion weeks, the PFDC shifts gears, bringing the momentum inwards, recognizing the even greater need to work with brands to build market access and visibility within Pakistan. To this end we embrace an approach that focuses on building and institutionalising the strength of designers and brands through national retail prowess and accessibility. To further this, the PFDC instituted a clear mandate on designer accessibility, not accepting any applications from established brands to participate at the PSFW show platform unless they demonstrate a visible commitment to retail presence and accessibility. In this same spirit, we are proud to have pioneered the concept of multi-brand High Street retail with our PFDC High Street store, and what is even more significant, is its growth in the last year alone. At the PSFW, we now have 3 dedicated show days for High Street brands. We also work very closely with all of our emerging designers and several mainstream brands, to help hone their collections for the runway and retail alike. The idea is to help more established brands grow their markets and access and to also introduce entirely new talent to the industry – the PFDC pioneered the entire concept of a new designer program precisely to work closely with burgeoning talent in the country and then provide such talent the production and retail support through the PFDC’s own stores. We are fortunate to have such committed sponsors and partners for the work we do at the PFDC, which gives us the flexibility and impetus to continue to grow our fashion week platforms.”

 

“The PFDC Sunsilk Fashion Week is a key annual event for Unilever and provides us a great opportunity to take contemporary fashion into the homes of the Pakistani consumers. We recognize that Pakistan’s Fashion industry is now a major player in contributing to the development journey of this country and we are delighted that our brand Sunsilk is a part of such a fantastic effort. We are a company that believes in doing well by doing good and that is why our brands have stood the test of time and are household names today. Sunsilk is one of our many brands that are loved by the people in this country.” said Asanga Ranasinghe, VP Home and Personal Care for Unilever Pakistan.

 

 

 

 

The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities. The final day of the PFDC Sunsilk Fashion Week marked the return of Magnum to the platform for the second consecutive year with their popular custom made ice cream bar, Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge and undertook complimentary sampling while Fed Ex – GSP Pakistan Gerry’s International, PFDC’s official logistics partner, also hosted a special media lounge at the event. Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. Further, Day-4 of PFDC Sunsilk Fashion Week 2014 was styled by the creative teams at Nabila’s and NGENTS.

 

The show was produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV/Style360 were the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & Public Relations.

 

Voile Shows

 

Five Star Textile Industries kicked offthe Voile Show segment on the final day of PFDC Sunsilk Fashion Week 2014 with their Spring/Summer 2014 line of collections titled Vogue, Divine, Classic and Larose. Their signature collection, Vogue, was based in digital prints comprising of graphic florals, flowing silhouettes and paisley motifs. Divine comprised of festive prints with a blend of color and patterns. The Classic collection was Five Star’s celebration of their signature classic prints transitioning from traditional to classic chic. Larose was Five Star’s standard category with floral prints and intricate design details.

 

After Five Star Textile Industries’ presentation, Warda Prints made their PFDC Sunsilk Fashion Week debut with a Spring/Summer 2014 collection titled ‘Glamorous Hattie’s’. With an electric shock colour palette, the collection was inspired by historical textile patterns, historical walls and floor tiles whose designs originated from the Middle Age, the Renaissance, later European and Islamic cultures. The collection featured contemporary trends with bold prints based in silks and chiffons with conspicuous color combinations.

 

The third show of the Voile Show segment was presented by Nimsay Redefining Style by Nimra Textile who showcased their Spring/Summer 2014 collection titled ‘Flora’. The collection took inspiration from different themes including Folk Artisan, Flora & Fauna and Graphic Monochrome where the brand had worked on fine lawn with silk patches and chiffon dupatta with cuts which included short shirts with narrow bottom trousers. The collection was based in a diverse colour palette which featured black, white, bright and intensive orange and red in combination with light pastel tones along with a dark racing green and light reseda in combination with white, silver, marine, blue and black, which assisted the brand in creating a contemporary contrast. Key trends that were highlighted included flora, fauna, tribal, Latin folk and Ethno.

 

The concluding Voile show of the day was showcased by Lakhany Silk Mills who presented their Spring/Summer 2014 collection. Indeed, Lakhany Silk Mills is a veteran textile manufacturing entity, known in the industry for their in-depth knowledge of the business and their products. The company specializes in producing high class products made from superior material, utilizing their state of the art technology & equipment.

 

Designer Showcases

 

Act 1

 

Rizwan Beyg

 

PFDC Sunsilk Fashion Week 2014’s Prèt Show on the fourth and final day was opened by acclaimed Pakistani couturier Rizwan Beyg who showcased for the second consecutive time at PFDC Sunsilk Fashion Week. Having previously shown a truck art inspired collection in the previous edition of PSFW, Rizwan had worked closely with original truck artists to create a line of clothing using ethical practices for his label’s latest collection. The evolution in truck art to move to a digitally printed affordable line was a natural progression for the Rizwan Beyg label where the designer had modernized the basic idea of truck art for a collection of wearable and affordable digitally produced prints keeping the basic essence of truck art at the forefront. Showcasing a vibrant colour palette, Rizwan had employed the concepts of flora and fauna using funky and trendy silhouettes. Key elements for this collection were the reinvention of bell-bottoms, flirty ruffle skirts, tailored jackets, jeans, off-shoulder fun tops, the classic sari and the signature 70’s wedges. The collection also included menswear pieces comprising of jackets, hoodies and jeans and was indeed an evolved version of the collection showcased by the designer last year at PFDC Sunsilk Fashion Week.

 

Zara Shahjahan

 

Following Rizwan Beyg, designer Zara Shahjahan showcased her prét a porter collection ‘Love Bug’ at PFDC Sunsilk Fashion Week 2014. Inspired by Jungle florals, the collection was based on silks, organza, sheer tulle, straight and structured silhouettes and insect inspired 3D embellishments developed in-house at the Zara Shahjahan studio. With a vibrant colour palette using solid colors on whites and off whites, lime green, lemon yellow, dark blue and black dominated the collection. Key trends that were highlighted included sheer surface fabrics, cropped tops and pants, boxy straight silhouettes and short tunics.

 

Saira Shakira

 

The final designer showcase of Act 1 was by fashion label Saira Shakira Making who made their runway debut at PFDC Sunsilk Fashion Week with a pret a porter collection titled ‘Cirque du Vanite’ inspired by ‘the circus’. For this women’s wear collection, the brand had used a mixture of stiff, soft and sheer fabrics such as organza, chiffons, gold tissue and silks to create a structured yet feminine look. With a monochromatic colour palette, the collection was primarily based in black and white, with gold and deep red as accent colours. Key trends that were highlighted included floral, tribal and geometric prints in pleats and sheer fabric with high hemlines.

 

Act 2

 

Khaadi Khaas

 

The first show of Act 2 was presented by acclaimed designer brand Khaadi Khaas. The Khaadi Khaas collection for PFDC Sunsilk Fashion Week 2014 was inspired by the baroque era. For this collection, the label had incorporated numerous big floral digital prints in exaggerated silhouettes to portray the feeling of summer. With a mix of original digital prints and embroidered ensembles, the collection had Eastern silhouettes with options of separates with a lot of layering using embroidered net and lawn. The collection was mostly in beiges with contrasting accents to add a burst of colour along with the brand’s vibrant floral digital prints. Key trends highlighted were layers, lighter coats and jackets to dress up and dress down.

 

Akif Mahmood

 

Following Khaadi Khaaz, Akif Mahmood showcased the label’s Spring/Summer 2014 collection titled ‘Matadora’ at PFDC Sunsilk Fashion Week. As the title suggested, Akif drew inspiration from Spanish bull-fighters and their festoon with intricately embellished costumes that represented Spanish culture and history. Presenting simple and straight cuts, Akif had used fabrics such as cottons, silk and raw-silk for a more structured look, fusing his signature intricate patterns to embellish the Matador jackets and pants with gota and dori work with colours such as black, off white, maroon and blue mixed with bright and bold prints.; Key collection trends that were highlighted included boleros, short jackets and capes to add an interesting layer to this spring season’s look.

 

HSY

 

Day-4’s finale was presented by acclaimed couturier HSY. In the spirit of his 20th year motto, “Giving is the new Achieving” Hassan Sheheryar Yasin brought to PFDC Sunsilk Fashion Week 2014 a collection titled ‘Sher’ which was in homage to and in support of, women empowerment. To this end, Team HSY collaborated with the Anjuman-e-Khuddam-e-Rasul Allah (AKRA), a renowned community based NGO in Shergarh, district Okara, which is working towards improving education and poverty alleviation. The collection featured both men’s wear and women’s wear based in luxurious fabrics including pure chiffons, silks, and georgettes paired with indigenous embroideries fashioned by the female artisans of the village Shergarh. ‘Sher’ was based in a diverse colour palette inspired by earthy colours naturally observed in the rural environment, particularly in Shergarh. The colour of wood, water, pure indigo, beiges, chili red and tumeric yellow were prominently featured in the collection. Highlighted trends included looser silhouettes, varying options of short and long hemlines, indigenous embroideries, summer jackets and overalls.

Lakhany Silk Mills (30) Nimsay 13-4-14 (159) Rizwan Beyg 13-4-14 (123) Warda Prints (6) Zara Shahjahan 13-4-14 (759)

PFDC Sunsilk Fashion Week April 2014: Day-3 Journal

[Lahore: 13th April 2014] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the third day of the seventh PFDC Sunsilk Fashion Week. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-3 featured the continuation of the afternoon High Street Fashion Shows with Generation, Roodaba Omar, Bareezé Man and Gul Ahmed and designer prét-a-porter shows by Fahad Hussayn, Republic by Omar Farooq, Body Focus Museum, MARIA.B., Nida Azwer and Karma Pink later in the evening.

 

The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities. Day-3 of PSFW marked the return of Magnum to the platform for the second consecutive year with their popular custom made ice cream bar, Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge and undertook complimentary sampling while Fed Ex – GSP Pakistan Gerry’s International, PFDC’s official logistics partner, also hosted a special media lounge at the event. Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. All these activities will continue throughout the remaining days of PFDC Sunsilk Fashion Week. Further, Day-3 of PFDC Sunsilk Fashion Week 2014 was styled by the creative teams at Nabila’s and NGENTS.

 

The show is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV/Style360 are the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & Public Relations.

 

High-Street Fashion Shows

 

Generationopened the High Street Fashion segment on Day-3 of PFDC Sunsilk Fashion Week 2014 with their debut PSFW collection titled ‘Water on Ajrak’. Inspired by ajrak patterns, the women’s wear collection reinvented and accented the cultural aesthetic experimenting with sheer fabrics such as organza, nets, voile and crepe. With straight cuts, collars, v-necks, racer armholes and long slits, the label presented embellished jaal with ajrak motifs in machine and hand embroideries. Water on Ajrak’s colour palette featured a diversity of shades including white, ecru, spearmint green, cherry blossom pink, champagne beige and indigo. Key trends highlighted were sheer fabrics, layering, structured ensembles and tonal variations.

 

 

Following Generation was designer Roodaba Omar who made her ramp debut at PFDC Sunsilk Fashion Week’s high-street segment with ‘Tehzib’. Inspired by the exquisitely mixed colors of Moroccan architecture, Islamic verses and beautiful buildings, Roodaba had based the collection in fabrics such as chiffon and silks, along with organza for its sheer feel. ‘Tehzib’ featured a diverse colour palette inspired by the rich progressive Moroccan culture, including green, blue, beige, white and red.  The collection featured trendy sheer fabrics; known for their versatility, beauty, and the nature of the fabric, embellished with leather laser cuttings and other material.

 

The third showcase of the High Street Fashion segment was presented by Bareezé Man who made their runway debut with their Spring/Summer collection ‘Introspection in The Country, and Other Dalliances’. For this collection, the brand furthered its signature of reimagined Eastern and Western clothing, building on the strong heritage of fabric design, manufacture and innovation in Pakistan. Based in fabrics such as linen, leather, cotton and suede, the colour palette for the collection comprised of summer-ready hues with solid loud colours including shades of green, cream and white. Key trends highlighted were the reimagining of motorcycle gear, short sherwanis, kurtas, demure waistcoats and lasercut leather.

 

The concluding High Street Fashion show of the day was showcased by premier textile house Gul Ahmed who exhibited the brand’s ‘Ethnic meets Contemporary’ collection. The collection was inspired from traditional folklore wrapped in high street vogue. ‘Ethnic meets Contemporary’ was all about the fresh, happening and vibrant looks of summer, with a lot of play with fabric, layering and a fresh take on transparency. Based in a colour palette of vibrant hues, the brand’s showcase prominently featured cropped pants among other trendy separates. The collection featured dynamic prints with intricate embroidery coming together to create a fusion of the past with the present for sophisticated yet comfortable apparel.

 

Designer Showcases

 

Act 1

 

Fahad Hussayn

 

PFDC Sunsilk Fashion Week 2014’s Prèt Show on Day-3 was opened by designer Fahad Hussayn who showcased a collection titled ‘Kaala Pani’. The collection drew inspiration from the way of life lived and its influence on a person, which almost always results in one developing an alter ego or a split personality. Depicting life’s true essence in Fahad Hussayn’s quintessential style; beauty, romanticism and glamor were interwoven with pain, catastrophe and suffocation in a unique runway collection. Majorly based in different shades of black, ‘Kaala Pani’ featured elements of leather and patent surfaces mixed with water gradation going into colors with Fahad’s signature clean, constructed silhouettes, draping and chain embroidery. Acclaimed model Zara Peerzada walked the ramp as the designer’s showstopper.

 

 

 

Republic by Omar Farooq

 

Following Fahad Hussayn, menswear designer label Republic by Omar Farooq showcased a collection titled ‘Back to the Roots’. For this exclusive menswear collection, designer Omar Farooq had taken inspiration from the label’s debut PSFW collection and had incorporated prints featuring the botanical palm, camouflage and raw minerals which were manifested in the collection’s accessories. The collection was based in luxe fabrics including cotton, linen, tropical wool and other blends of wool in a dynamic colour palette featuring pastels, bold plaids, bold prints, houndstooth and windowpane. The collection featured tailored jackets and trousers with cuffed hems that were representative of the Great Gatsby with subtle variations that shifted from a vintage to a more modern aesthetic.

 

The final designer showcase of Act 1 was by Body Focus Museum who presented their Spring/Summer 2014 collection titled ‘Sartorial Philology and Deconstruction’. For this collection, designer Iman Ahmed sought inspiration from the phrase “seeking perfection in imperfection” and had incorporated multicultural-influences while keeping the overall mood quintessentially contemporary. With a decayed colour palette, Body Focus Museum had used their signature pure natural silks and cottons for this collection, intricately hand printed, finely-cut and layered to render it casually chic.

 

Act 2

 

MARIA.B.

 

The first show of Act 2 was presented by acclaimed designer brand MARIA.B. who showcased a collection of luxury/pret wear titled ‘Ladakh Connection’ at PFDC Sunsilk Fashion Week 2014. Inspired by the designer’s search for her own identity and ancestral Kashmiri roots, the collection was based in a range of pure karandi, silk organzas, silk chiffons and digital prints, with a unique colour palette that drew equally from Kashmir’s natural beauty and aristocratic heritage as it did from its ravages of war. The collection reflected a modern take on the rich Kashmiri tribal culture with an emphasis on interpreting vintage Kashmiri craft and silhouettes into a modern, wearable collection.

 

Nida Azwer

 

Following MARIA.B.’s presentation was acclaimed couturier Nida Azwer who showcased a new collection titled ‘The Urban Jungle Collection’. For this collection, the designer drew inspiration from the majestic Jungle where exotic animals and birds could be found along with indigenous forest flowers and foliage; interpreting these inspirations specifically within a contemporary context. In creating ‘The Urban Jungle Collection’, Nida Azwer Atelier had worked across fabrics such as cotton nets, silks, chiffons and organzas in a dynamic colour palette featuring white, greys, shades of pink and mint green. The collection featured digital embroidery, hand embroidery, embossing, cutwork and screen printing with ensembles in western cuts infused with classic silhouettes.

 

 

Karma Pink

 

Day-3’s finale was presented by designer label Karma Pink who presented their Spring/Summer 2014 collection titled ‘Karma ki Rajasthani Kahani’. The collection derived its inspiration from the soul, spirit and sensuality of the Rajasthan. With vibrant intense color juxtaposed with contemporary silhouettes capturing the essence of luxuriant Rajasthani style, the collection was based on Jewel chunri, signature screen print, old world gota, embroidered phulkari and glittery sequin embellished by mirrors forming lush roses, grand peacocks, wicked parrots and majestic howdah clad elephants. With this collection, Karma Pink celebrated a return to one’s roots with ethnic glamour and trademark collectable separates with an aim of encouraging women to embrace the desi drama queen in them.

 Generation 12-4-14 (413) Gul Ahmed 12-4-14 B (193) Karma Pink (1) Karma Pink (41) Nida Azwer 12-4-14 (629) Roodaba Omar 12-4-14 (426)

 

PFDC Sunsilk Fashion Week April 2014: Day-2 Journal

[Lahore: 12th April 2014] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the second day of the seventh PFDC Sunsilk Fashion Week. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-2 featured the continuation of the afternoon High Street Fashion Shows with BeechTree, Arooj Ahmed and Kayseria Pret and designer prét-a-porter shows by Shehla Chatoor, Teena by Hina Butt, Deepak Perwani, Muse and Élan later in the evening.

 

The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities. Day-2 of PSFW marked the return of Magnum to the platform for the second consecutive year with their popular custom made ice cream bar, Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge and undertook complimentary sampling while Fed Ex – GSP Pakistan Gerry’s International, PFDC’s official logistics partner, also hosted a special media lounge at the event. Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. All these activities will continue throughout the remaining days of PFDC Sunsilk Fashion Week. Further, Day-2 of PFDC Sunsilk Fashion Week 2014 was styled by the creative teams at Nabila’s and NGENTS.

 

The show is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV/Style360 are the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & Public Relations.

 

High-Street Fashion Shows

 

The High Street Fashion segment on Day-2 of PFDC Sunsilk Fashion Week 2014 was opened by BeechTree who made their runway debut with a collection titled ‘Bohemian Summer’. Inspired by the bohemian concept which combines leisure and luxury, with this collection BeechTree aimed to evoke a sense of calm, cool elegance which is a perfect complement to the blazing Pakistani summer. Using fabrics such as sheer light weight cottons, nets and soft organza, the collection featured loose kurtas and loose short tops with straight/cropped pants. For embellishments, the brand had used dori with adda, cut daana, cut work, block printing and aari work with beads and sitaras. The colour palette comprised of cool beiges, khakis and creams with a splash of colors used in under tees and pants. Key trends that were highlighted were loose knee length kurtas, straight capris/cropped embroidered pants, digital prints and embroideries.

Following BeechTree was designer Arooj Ahmed who presented a high street collection titled ‘Retro Military’. For this collection, Arooj was inspired from the burgeoning trend of androgyny, amalgamating the traditionally masculine military look with the feminine chic look of the retro era. Staying true to both retro and military styles, Arooj had used super stretch fabric with micro sand finishing for its subtle luster, sheen, hand feel and had also used chiffon, silks and stretch metallic to depict the feminine and chic look of retro era. The designer had also employed different surface making techniques such as digital printing, flock printing, high density rubber printing and foil printing along with various types of embroidery. The colour palette for the collection featured earthy tones including various tones of military green, beige and browns along with vibrant colors of retro era such as red, yellow, toxic green, blue and pink to accentuate the look of the collection and also made use of metallic colours to bring out the lively retro dynamic in the garments. The collection played with basic silhouettes by their cut lines to create more altered and inimitable ensembles.

 

The concluding High Street Fashion show of the day was showcased by premier designer textile house Kayseria who showcased a High Street pret-a-porter collection titled ‘Kat-Putli’. Inspired by Kutch Rabari Mirror Work, Kayseria Pret’s ensembles had been meticulously crafted by artisans hailing from Kutch. Based on bright and vibrant colours with a blend of indigos, reds, pinks and purples that aptly reflect the Spring season, the designs were inspired from the cultural sights, sounds and smells of Kutch, a land of snowy white marshy lands with hills on one side and the Arabian Ocean on the other. Key trends that were highlighted included the purity of Basant, the colours and the rhythm of folk patterns surrounding the embedded mirrors of Kutch as the brand’s muse for this year’s folk focus.

 

Designer Showcases

 

Act 1

 

Shehla Chatoor

 

PFDC Sunsilk Fashion Week 2014’s Prèt Show on Day-2 was opened by designer Shehla Chatoor who showcased ‘Samsara’, the circle of life, being presented as a circle of fashion where new trends are born and they fade away giving way to the birth of new trends. The collection represented the bold and confident Pakistani woman, as she re-invents herself and needs versatility in her wardrobe to dress for dinners, cocktails and red carpet events. Shehla’s new ‘Samsara’ collection ignited memories of mist covered mountains and mythical narratives long forgotten in the bustle of today. This collection was testament to the cycle of life through a journey that spans the length of the mighty Himalayan mountain range, from the steep climbs of Nepal, across the expanse of India and China to firmly rest in the majestically towering mountains of Pakistan. Working with her many artisans, Shehla had also incorporated metal accents onto traditional embroidery in order to update an age-old tradition. The Samsara Collection boasted streamlined and flattering cuts as well as glamorous savoir faire that have become synonymous with the Shehla brand. In addition, Shehla had chosen this year to reinvent the time honoured sari with an aim to transcribe a quintessentially eastern garb onto an edgy, unorthodox silhouette. These pre-draped saris were a playful fresh take on an age-old ensemble that could easily add drama to the red carpets of today. The collection was embellished with elegant and lavish motifs including calligraphy, paisleys, florals and bold linear graphics. Through this current collection, Shehla also aimed to further her precept of creating a complete look by extending her design portfolio to include meticulously crafted jewellery which complimented her clothing and an accessories line which features clothes, bags, shoes and jewellery in tow.

 

Teena by Hina Butt

 

After Shehla Chatoor, designer label Teena by Hina Butt showcased a collection titled ‘Rukn-e-Alam: Pillars of the World’ at PFDC Sunsilk Fashion Week 2014. The collection was inspired by the heritage of the Sufi mystic city of Multan and its distinct blue and white pottery. The collection’s colour palette, patterns for embroidery, embellishment techniques, patchwork, cutwork and digital prints were also extracted from the hand painted pottery of the region. The collection channeled a modern and contemporary look in a variety of fabrics such as grip, chiffon, raw silk and organza coupled with silhouettes that vary from voluminous gowns to straighter cuts with a focus on shorter lengths to tapered pants for a sleeker look. The collection used Blue and White as the dominant colours for the entire collection.

 

Break

 

In the break between Act 1 and Act 2, premium chocolate brand Magnum commemorated the 20 years of fashion of their inimitable Brand Ambassador Deepak Perwani through a special documentary which was screened at the event. The documentary chartered Deepak Perwani’s two decade journey in fashion and his role as a Magnum’s premier Pleasure Seeker.

 

Act 2

 

Deepak Perwani

 

The first show of Act 2 was presented by acclaimed couturier Deepak Perwani, whomade his PFDC Sunsilk Fashion Week debut with ‘Tre’s Chic – Extension’, a Spring/Summer 2014 collection inspired by the chic trendy woman who loves to dress up. With a colour palette ranging from black, gold and burnished copper to accents in yellow, coral, red and green, the collection also included menswear pieces and was focused on easy, wearable and trendy fashion. For this collection, Deepak had infused fabric with digital print, studded-beaded embroidery, tie-dye along with stretch and crush fabrics.

 

MUSE

 

Following Deepak Perwani’s presentation was luxury prêt brand MUSE, who introduced a new range of luxe fabrics which had never been used before in Pakistan, exclusively sourced from top Italian and French houses for their Luxury Prêt a Porter collection titled ‘Foiled Wrapped Candy’. The collection was based in a range of delicate mousseline silks, metallic dusted tulle, and lurex infused silks, which are all extremely current on global runways, with a design aesthetic that sees the fashion house move from the delicate to the more modern. In terms of silhouettes, MUSE channelled the wrap dress, voluminous skirts and the cropped top with metallic and neon sequins from Paris, infused to create abstract floral motifs in hues of red, coral, silver, and navy.

 

Élan

 

Day-2’s finale was presented by premier luxury designer label Élan who showcased their Spring/Summer 2014 collection, ‘Art Struck Élan’ at PFDC Sunsilk Fashion Week 2014. A merger of art and fashion, the collection drew inspiration from vintage art and fashion illustrations, in particular the work of celebrated illustrator Rene Grau. ‘Art Struck Élan’ featured a series of bespoke fabrics, adorned with panoramic art scenes, splashes of paint on vintage maps, sequined cheese bites, bullets, lipsticks, polka dots, graffiti, tincture bottles and comic text. Soft, feminine and old world silhouettes crafted from cascading silks and organza formed the base of the collection. Voluminous skirts, balloon hemlines, taffeta ruffles, midi skirts, flared palazzos, quirky blazers, peplum jackets, tanks tops, jumpsuits and dresses made it a complete collection with pieces that could be worn together or separately. Key collection trends were well-tailored ensembles with combinations of loose-cut silhouettes paired with cinch waisted tops infused in print and colour – art-wear for the summer.

 Teena by Hina Butt  (1) Muse 11-4-14 (651) Kayseria 11-4-14 B (52) MK Nation by Karma (26) Mohsin Ali for Libas (24) Arooj Ahmed (1) BeechTree (1) Deepak Perwani 11-4-14 (678)

 

PFDC Sunsilk Fashion Week April 2014: Day-1 Journal

[Lahore: 11th April 2014] The seventh PFDC Sunsilk Fashion Week officially commenced today, marking the fifth consistent year of the prêt a porter platform. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-1 marked the first day of the afternoon High Street Fashion Shows featuring MK Nation by Karma, ChenOne and Ittehad Textiles, followed by the Bank Alfalah Rising Talent Show and designer prét-a-porter shows by Mohsin Ali for Libas, Nickie Nina, Sania Maskatiya, The House of Arsalan Iqbal and Ali Xeeshan Theater Studio later in the evening.

 

The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities. Day-1 of PSFW marked the return of Magnum to the platform for the second consecutive year with their popular custom made ice cream bar, Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge and undertook complimentary sampling while Fed Ex – GSP Pakistan Gerry’s International, PFDC’s official logistics partner, also hosted a special media lounge at the event. Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. All these activities will continue throughout the remaining days of PFDC Sunsilk Fashion Week. Further, Day-1 of PFDC Sunsilk Fashion Week 2014 was styled by the creative teams at Nabila’s and NGENTS.

 

The show is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV/Style360 are the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & Public Relations.

 

High Street Fashion Shows

 

The High Street Fashion segment of PFDC Sunsilk Fashion Week 2014 was opened by MK Nation by Karma who showcased their Spring/Summer 2014 collection titled ‘Style Squad’. The collection comprised of trending tongue in cheek, retro-mod, clean chic, uber cool and statement-centric staple separates designed for the fashionably definitive closet.

 

The next show was by leading textile house ChenOne who presented the ‘Pareesa High Street by Sahar Atif’ line’s Spring/Summer 2014 collection titled ‘The Darling Buds’. Inspired by the spring season itself, the collection was purely an experiment of amalgamating floral prints with modern contemporary fabrics and cutting edge silhouettes. The collection represented an abstraction of experiences, infused with memories and ideas evoked by the subject. The canvas of the print featured conversations between the colour and the elements, and the chemistry of motifs in each composition. Fabrics such as light breezy printed chiffons draped into flowy silhouettes were used with minimal embellishments and a diversity of colour palettes such as pastels ranging from ivory and shades of pink to marigold yellow and sharper blues. Key trends highlighted were laser cut tops.

 

The concluding High Street Fashion show of the day was showcased by Ittehad Textiles who presented a collection titled ‘Neoterica’. Inspired by various cultures from around the world, the collection also featured menswear pieces from the brand’s I-Man range. The Spring/Summer 2014 collection came in contemporary and stylish cuts merged with the combination of conventional and unconventional embellishment with a colour palette based in bright colors with a blend of pastels and earthy tones. Renowned media personality Juggun Kazim walked the ramp as the celebrity showstopper of the brand’s fashion presentation.

 

PFDC – Meet the Press

 

The Pakistan Fashion Design Council held a meet and greet with members of the press to share an update on the Council’s growth over the years and apprise the media on the Council’s numerous achievements.

 

Mrs. Sehyr Saigol, Chairperson of the executive committee of the PFDC addressed the press and shared the history of Council and its accomplishments since its inception. She mentioned that PFDC had accumulated significant experience through its numerous prêt a porter and bridal Fashion Weeks and that PFDC was consistently working towards the uplift of the fashion industry, providing a platform for participating designers through these formats andPFDC’s multi-label stores. She also spoke on how the PFDC was working with partners such as Bank Alfalah to help nurture emerging fashion talent and provide them with the necessary support to enable growth.

 

Following Mrs. Saigol’s speech, Mr. Saad Ali, Chief Executive Officer of the PFDCspoke. He highlighted how PFDC Sunsilk Fashion Week was generating synergies between fashion and textile, mass manufacturers, high street fashion brands and how the Council was playing an integral role in highlighting Pakistani fashion on a global stage through international showcase opportunities and networking with foreign buyers.

 

Designer Showcases

 

Act 1

 

Mohsin Ali for Libas

 

PFDC Sunsilk Fashion Week 2014’s Prèt Show on Day-1 was opened by designer Mohsin Ali who had collaborated with leading designer label Libas for a collection titled ‘Crystal Macaroon’. In its customary fashion of promoting young, talented designers, Libas presented Mohsin Ali for the label which brought Mohsin’s quirky, cool and eclectic style to Libas’s timeless aesthetic. The PSFW collection drew inspiration from Paris in Spring, and was based in organza and silk in a variety of colourful pastels. Showcased trends included sheer fabrics, pastels, layers and sporty looks.

 

Nickie Nina

 

Following the Mohsin Ali for Libas presentation, designer label Nickie Nina showcased their Spring/Summer 2014 collection titled ‘Katcha Taanka’ inspired by gypsy women and circus performers with nomadic lifestyles. A collection that was functional, eclectic and chic for a fashionable working woman on the go, the duo had used Katcha Taanka embroidered fabric handcrafted by women, which was indigenous and exclusive to Multan. Nickie Nina had also used fabrics such as organza, satin, crepe de chine, silk khaadi for this collection with embellishments in the form of cutwork pieces. With a diverse colour palette of ink blue, sorbet yellow, garnet,  moss green, tangerine, watermelon, lavender and an assortment of greys, key trends that were highlighted through the collection were layers, cut-outs, midi-length, solids with printed/neon accents.

 

Sania Maskatiya

 

The final show of Act 1 was presented by acclaimed designer label Sania Maskatiya who introduced a complete collection titled “Kuamka: Awakening”. For ‘Kuamka: Awakening’, the Sania Maskatiya design team draw inspirations from the spirit of Africa through the use of African geometry, aesthetics, culture and landscape to capture a continental awakening. With signature custom designed Sania Maskatiya prints, the collection was based in a variety of fabrics including crepes, chamois and organza with sequined embellishments and structured cuts. The collection harnessed the raw energy, resilience and beauty of the African continent and embarked on a journey filled with vibrant colours, vivid earthy landscapes and natural imagery. Jewellery for the brand’s presentation was facilitated by Shafaq Habib.

 

Act 2

 

Bank Alfalah Rising Talent Show

 

The Bank Alfalah Rising Talent Show commenced with a special video montage featuring all 5 emerging talents speaking about their collections and inspirations. This was followed by a collaborative capsule collection featuring 5 ensembles, each designed by the individual participating designers using the Bank Alfalah signature blue and white corporate theme as their inspiration. This was followed by individual presentations by each designer.

 

Up and coming designer Amina Malik presented a collection titled ‘Functional redefinition – Origami’ during the ‘Bank Alfalah Rising Talent Show’ segment of PFDC Sunsilk Fashion Week 2014. The collection took its inspiration from the traditional paper folding technique Origami, which transforms a two dimensional surface into three dimensions through folding. The women’s wear collection was based on a variety of fabrics including raw silk, organza and ammara, a form of leatherite, in distinct shades of white and gold. The designer’s creative use of rubber / silicone three dimensional printing lended a unique texture to each printed ensemble in the collection.

Hammad Sadiq showcased his debut collection titled ‘From Infidelity, with Love!’ at the ‘Bank Alfalah Rising Talent Show’ segment of PFDC Sunsilk Fashion Week 2014. The women’s wear collection was inspired by the concept of infidelity, particularly how disloyalty to anyone, anything or any ideal seeps into one’s system and causes suffering. The collection also demonstrated disloyalty on a national scale, aptly depicted through the symbolic use of the Jinnah Cap. The designer’s showcase featured 4 intangible characters that were a manifestation of this chain, namely The Virgin, The Derelict, The Immoralist and The Infidel. For this collection, Hammad had used organic fabrics including cotton net, cut-work on chicken and lace in a diverse colour palette that featured whites, off-whites, blues, pinks, golds, blacks and shades of red. With the designer’s use of deconstruction, one observed narrow and deep V-necklines, backless dresses and slouchy A-line silhouettes with seams that were inside-out with frayed organza edges.

 

Emerging talent Hira Ashfaq participated in the ‘Bank Alfalah Rising Talent Show’ segment of PFDC Sunsilk Fashion Week 2014 with her debut collection titled ‘Symbols of Allama Iqbal.’ The exclusive women’s wear collection took its inspiration from a prism, into which white light radiates to form a spectrum of colours, which along with reflective glasses, the Shaheen (eagle) and the Holographic Jugnu (firefly) are all the designer’s interpretations of different Symbols of Iqbal. Indeed, the collection was envisioned to be a contemporary manifestation of the philosophy of the renowned poet. The designer used fabrics such as organza, metallic leather and shamose silk in shades comprising of metallic colours, which were demonstrative of white light passing through a prism to disperse into a spectrum of colour, used to show strength. Observed trends were edgy cut-lines, with creative organza layering and innovative digital prints.

 

Sarah Awais made her debut at the ‘Bank Alfalah Rising Talent Show’ segment of PFDC Sunsilk Fashion Week 2014 with a collection titled ‘The Dramatic Veils’. The collection took its inspiration from Arabic face veils and the work of acclaimed Japanese photographer Kimiko Yoshida. Indeed, derived from Bedouin veils, the collection was an amalgamation of an eastern look with the monochromatic self-portraits of Kimiko Yoshida. The women’s wear collection was based in luxurious fabrics such as organza and suiting fabric and featured Shanghai cuts which were structured and androgynous. The creative ensembles had been embellished by chains, coins, patch work and other materials to impart a distinct antique look to the collection. Based in a dynamic colour palette featuring Midnight Teal, blue and crimson, observable trends included defined lines, gold and glitz with a sheer look.

 

Seher Tareen made her PSFW debut in the ‘Bank Alfalah Rising Talent Show’ showcase at PFDC Sunsilk Fashion Week 2014 with a luxury prêt collection titled ‘Neo Nouveau’. Taking inspiration from the Art Nouveau Movement of the early twentieth century, the designer has based the collection around the select work of Austrian artist Gustav Klimt who was a prominent Art Nouveau painter. Indeed, Klimt’s iconic paintings ‘The Kiss’ and ‘Lady with a Fan’ were both featured in the collection in the form of figures that had been hand embroidered on statement pieces such as jackets and dresses. ‘Neo Nouveau’ incorporated the use of highly unexpected materials; Crêpe De Chine, canary yellow raw silk combined with black and pewter embroidered leather to make for a striking collection. The designer aimed for the collection to be an amalgamation of high art with ready to wear fashion.

 

Bank Alfalah also announced its plan to sponsor the winner of Bank Alfalah Rising Talent Show through a dedicated rack display at the PFDC Lahore multi-label outlet for up to 6 months post PSFW.

 

The House of Arsalan Iqbal

 

The second show of Act 2 was presented by The House of Arsalan Iqbal who showcased a collection titled ‘Cargwar’ which was inspired by the myth of Odysseus, oft thought of as “Odysseus the Cunning”; the master of disguise in both appearance and voice. ‘Cargwar’ which means utility in Urdu, was essentially what the collection was buoyed by: wearability, functionality and casual ease. It is also a play on the words of the two predominant ensembles of the collection: cargo pants and the shalwar (carg and war). The collection comprised of menswear and womenswear pieces in cotton, cotton jersey and twill with rivets, spikes and intricate quilting detailing all in a monochromatic colour palette to a high contrasting off-white and Midnight blue and basic colours in split complimentary colour schemes.

 

Ali Xeeshan Theater Studio

 

Day-1’s finale was presented by acclaimed designer label Ali Xeeshan Theater Studio who showcased their Spring / Summer 2014 collection titled ‘Trouble’ at PFDC Sunsilk Fashion Week 2014. Inspired by the charm and magic of the Silver Screen, particularly the casts and characters of the typical Old School 60’s and 70’s cinema, the collection flirted with the dreamlike process of filmmaking and provided an escape from the real world. ‘Trouble’ featured both menswear and women’s wear in body fitting, unstructured, fluid cuts in straight lines embellished with high quality Persian feroza and black diamonds with oxidized ribbon in gold leafing. The collection was based in organic and hand woven raw silk tailored in sheer net and featured lace trimmed blouses, loon pants and the always trendy wide legged flares, with tapering sleeves and ruffled narrow frames around the waist. The collection featured a diverse colour palette featuring gold, black, sepia, and torques with a dash of tropical red.

 Hira Ashfaq Mohsin Ali for Libas (24) MK Nation by Karma (26)

Shehla Chatoor to showcase a brand new luxury/pret collection, ‘Samsara’ at PFDC Sunsilk Fashion Week, April 2014!

Lahore, 9th April 2014]The coveted house of SHEHLA introduces theirSpring/Summer 2014 Collection “Samsara” on Day 2 of PFDC Sunsilk Fashion Week – Friday, 11th April, 2014.

Samsara, the circle of life, is being presented as a circle of fashion where new trends are born and they fade away giving way to the birth of new trends. The collection represent the bold and confident Pakistani woman, as she re-invents herself and needs versatility in her wardrobe to dress for dinners, cocktails and red carpet events.

Speaking about her collection for PFDC Sunsilk Fashion Week, Shehla Chatoor said “For me PSFW is a consistent platform to showcase my collection. The most important reason is to increase brand awareness and to show everyone what brand SHEHLA is all about. PSFW gets a great deal of coverage in the local and international media, so this makes it a great platform for me.”

Indeed Shehla Chatoor’s new “Samsara collection” ignites memories of mist covered mountains and mythical narratives, long forgotten in the bustle of today. It is an invitation to step back in time and revisit the places of our ancestors. This collection is testament to the cycle of life through a journey that spans the length of our mighty Himalayan mountain range from the steep climbs of Nepal, across the expanse of India and China to firmly rest in the majestically towering mountains of Pakistan. The cultural motifs born of this rugged terrain speak of centuries in the cradle of the Heavens where every story that unfolds is a mirror of grander celestial design, the emblem of eternity.

The vast array of design features that the subcontinent has to offer have been intensely focused, brought under Shehla’s expert gaze and translated into the “Samsara” collection. From the macro-scope to the micro-scope, they are condensed into elegant and lavish motifs that embellish the rich fabrics that they adorn. Buddhist mandalas from the temples of Tibet, calligraphy from the palaces of China, paisleys from Kashmir, florals from the Mogul tombs of India and the majestic gardens of Lahore, and the bold linear graphics of the northern tribes all converge in a mystic harmony that is uniquely Eastern. This collection speaks of home for Shehla and endeavours to inspire a similar sense of belonging for all those viewing it at Lahore PSFW 2014.

Shehla has worked tirelessly towards bringing cohesion to the many aspects of what symbolizes eastern design with many hours painstakingly dedicated to perfection. Working with her many artisans, she has also incorporated metal accents onto traditional embroidery in order to update an age-old tradition. Hundreds of chains, cascading like rivers, have been sewn on to a blouse and thousands of studs, that pay homage to lofty mountain peaks, have been incorporated onto hand worked gara jackets. The Samsara Collection boasts streamlined and flattering cuts as well as glamorous savoir faire that has become synonymous with the Shehla brand. In addition, Shehla has chosen this year to reinvent the time honoured sari with an aim to transcribe a quintessentially eastern garb onto an edgy, unorthodox silhouette. These pre-draped saris with their breathtaking blouses are a playful fresh take on an age-old ensemble that can be easily add drama to the red carpets of today.

Through this current collection, Shehla also aims to further her precept of creating a complete  look by extending her design portfolio to include meticulously crafted jewellery which compliments her clothing and accessories line. Shehla’s clientele can rest assured knowing she offers a one-stop solution which paints a whole picture with clothes, bags, shoes and jewellery in tow, all born of a design philosophy that jump-starts tradition and sets the bar for innovation and glamour.For more details, please visit Shehla Chatoor on Facebook https://www.facebook.com/ShehlaC

Shehla Chatoor - Logo [F] Shehla Chatoor - Samsara Collection Shehla Chatoor [F]